Purina BETA Puppy Chicken

PURINA BETA Puppy (up to 1 year) with Chicken is tailored nutrition for puppies that includes antioxidants to support natural defences, and DHA that’s essential for growing puppies. Also suitable for gestation and lactation and for adult toy dogs.
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Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our Purina BETA tailored nutrition for puppies includes antioxidants to support natural defences, and DHA that’s essential for growing puppies. It is also formulated with selected natural ingredients and natural prebiotics to support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives
Tailored Nutrition

Tailored Nutrition

For growing puppies. Also suitable for gestation and lactation and for adult toy dogs
Healthy Immune System

Healthy Immune System

With antioxidants to support natural defences
Brain and Vision Development

Brain and Vision Development

With DHA that is essential for growing puppies.
Healthy Teeth and Bones

Healthy Teeth and Bones

With essential vitamins and minerals to help bone growth

Rich in Chicken

Chicken is the No.1 ingredient


Chicken meal (27%), Wheat♥, Corn♥, Poultry fat, Wheat middling, Dehydrated animal protein, Soya meal, Dried beet pulp, Digest, Dried chicory root♥ (1%), Minerals, Fish oil, Dried carrot♥(0.07%), Dried spinach♥(0.07%), Dried parsley♥(0.07%).
♥ Natural ingredients


Nutritional additives:

IU / kg:

Vit. A: 22 600
Vit. D3: 1 300
Vit E: 105

mg / kg:

Ferrous sulphate monohydrate: (Fe: 93);
Calcium iodate anhydrous: (I: 2.4);
Cupric sulphate pentahydrate: (Cu: 10);
Manganous sulphate monohydrate: (Mn: 7);
Zinc sulphate monohydrate: (Zn: 133);
Sodium selenite: (Se: 0.22);

Analytical constituents:

Protein: 28.0%,
Fat content: 14.0%,
Crude ash: 7.5%
Crude fibres: 2.5%
DHA: 0.05%

Daily feeding amounts for puppies (grams per day):

Recommended number of feedings are as follows:
Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted.
For more details please check the brand website.
Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.
For adult toy dog refer to brand website.
Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days

Age in months 1.5 3 5 8 12
Expected Adult body weight (grams/day)
5 Kg 60 90 75 75 Adult
6 Kg 65 95 90 90 Adult
8 Kg 70 110 115 120 Adult
10 Kg 80 120 145 150 Adult
12 Kg 85 130 160 180 Adult
14 Kg 85 140 175 205 Adult
16 Kg 90 150 190 235 Adult
18 Kg 90 165 200 265 Adult
20 Kg 95 175 215 290 Adult
22 Kg 95 185 230 320 Adult
24 Kg 100 195 245 345 Adult
25 Kg 100 200 250 360 Adult

We know dogs are happiest and healthiest when they’re free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we’ve created six inspiring examples of #realdogs and what gets their tails wagging.

Meet Lenny - The Buddy

“Because Lenny is a Vizsla, he’s a real Buddy, a real Velcro dog – he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog –He loves people and he’s is the perfect friend. He runs off for five minutes and then comes back. He’s not a ‘single owner’ dog as he’s attached to the whole family. He’ll even remember people he hasn’t seen for a year! That’s just his personality coming through”

Michael, from London