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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Puppy Small Breed Chicken Dry Dog Food

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Beta® Dry Dog Food
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  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
  • Tailored Nutrition for growing small breed puppies. Also suitable for gestation and lactation and for adult toy dogs.
  • Made in the UK.
  • Proudly Made in our Suffolk Factory.
  • Healthy Immune System. With antioxidants to help support natural defences.
  • Brain and Vision Development. With DHA that is essential for growing puppies.
  • Healthy Teeth and Bones. With essential minerals and vitamins to support healthy teeth and bones.

There’s so much to explore, so much to chase, so much to taste and sniff and play with…and everything looks so big! So - growing up is hard work for your little puppy!

That’s why our BETA tailored nutrition for small breed puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies. It is also formulated with selected natural ingredients and natural prebiotics to help support digestive health, to help make sure your little puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Chicken meal (27%)
Poultry fat
Soya meal
Wheat middling
Dehydrated animal protein
Dried beet pulp
Dried chicory root (1%)*
Fish oil
Dried carrot (0.07%)*
Dried spinach (0.07%)*
Dried parsley (0.07%)*

*Natural ingredients.


377kCals per 100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat content: 15.0%
Crude ash: 7.5%
Crude fibres: 3%
DHA: 0.05%

Nutritional additives

Vit. A: 22 600;
Vit. D3: 1 300;
Vit E: 105.

Ferrous sulphate monohydrate: (Fe: 93);
Calcium iodate anhydrous: (I: 2.4);
Cupric sulphate pentahydrate: (Cu: 10);
Manganous sulphate monohydrate: (Mn: 7.0);
Zinc sulphate monohydrate: (Zn: 130);
Sodium selenite: (Se: 0.22);

Feeding guide

Daily feeding amounts for small breed puppies (grams per day)

Puppies Age in months 1.5 3 5 8 12
Grown ADULT body weight (expected) (grams /day)
1 kg 50 55 60 Adult Adult
3 kg 55 70 65 Adult Adult
5 kg 60 90 75 75 Adult
7 kg 70 100 100 100 Adult
9 kg 75 115 130 135 Adult
10 kg 80 120 145 150 Adult


Recommended number of feedings are as follows:

Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.

Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


36 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.75
  • Are made with natural ingredients
  • 5
  • Supports healthy digestion
  • 5
"Fussy Sausage"

Borys loved it from the first taste - to my surprise . He tasted dry first, followed by a mix of water . When you have a fussy one like mine , you need to play your card dirty and so far it worked . I’m super happy with PURINA

Mumba19 |
August 2023
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"Nice food"

Lovely food for my little puppy 🐶. His enjoying when his eating , jumping up when I call him for a food. Best recommended, already buying one more food bag :)

Housejura |
Bedford |
August 2023
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"Love this"

My puppy absolutely loves this food. He has had more energy since changing and seems to enjoy meals times so much more. The fact that it aids digestion also is a plus. Thoroughly recommend.

amyld1980 |
Leeds |
August 2023
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"It's tasty tasty very very tasty"

My dogs love this. Usually have bakers but, they don't like the different shapes and sizes.
They love this and eat it down straight on my shopping list to buy

MrsM69 |
Jarrow |
August 2023
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