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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Puppy Turkey and Lamb Dry Dog Food

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Beta® Dry Dog Food
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  • Turkey as the No.1 Ingredient & with Lamb. Made with Selected Natural Ingredients..
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Turkey as the No.1 Ingredient & with Lamb. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
  • Tailored Nutrition for growing puppies. Also suitable for gestation and lactation and for adult toy dogs.
  • Made in the UK.
  • Proudly Made in our Suffolk Factory.
  • Healthy Immune System. With antioxidants to help support natural defences.
  • Brain and Vision Development. With DHA that is essential for growing puppies.
  • Healthy Teeth and Bones. With essential minerals and vitamins to support healthy teeth and bones.

Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies.

It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Turkey meal (16%)
Soya meal
Poultry fat
Lamb meal (7%)
Corn Gluten
Wheat middling
Dried beet pulp
Dried chicory root (1%)*
Fish oil
Dried Carrot (0.07%)*
Dried Spinach (0.07%)*
Dried Parsley (0.07%)*

*Natural ingredients.


381kCals per 100g

Nutrition & Analytical Constituents

Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibres: 2.5%
DHA: 0.05%

Nutritional additives

Vit. A: 22 600;
Vit. D3: 1 300;
Vit E: 105.

Ferrous sulphate monohydrate: (Fe: 93);
Calcium iodate anhydrous: (I: 2.4);
Cupric sulphate pentahydrate: (Cu: 10);
Manganous sulphate monohydrate: (Mn: 7);
Zinc sulphate monohydrate: (Zn : 130);
Sodium selenite: (Se: 0.22);

Feeding guide

Daily feeding amounts for puppies (grams per day)

Puppies Age in months 1.5 3 5 8 12
Grown ADULT body weight (expected) (grams /day)
5 Kg 60 90 75 75 Adult
6 Kg 65 95 90 90 Adult
8 Kg 75 110 120 120 Adult
10 Kg 80 120 145 150 Adult
12 Kg 85 130 160 180 Adult
14 Kg 85 145 175 210 Adult
16 Kg 90 155 190 235 Adult
18 Kg 90 165 205 265 Adult
20 Kg 95 175 215 295 Adult
22 Kg 95 185 230 320 Adult
24 Kg 100 195 245 345 Adult
25 Kg 100 200 250 360 Adult


Recommended number of feedings are as follows:

Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.

Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


54 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.7894736842105
  • Are made with natural ingredients
  • 4.6842105263158
  • Supports healthy digestion
  • 4.8947368421053

My puppy is a spoilt boy, but with some extras topping he finished his food, which is really good. I’d say achievement, so I’m pleased with it. The size of the kibble is just right for us!

Alinavas |
Wokingham |
August 2023
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"Beta Puppy"

Purina strives to create a food that your dog will choose instinctively. And that's how it happened. My Powder Puff ate everything but no dog food. Thank you Purina for this product, now my puppy has a balanced diet and I don't worry about his health.

Omarsapphire |
Kirkby in ashfield |
August 2023
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"Woofled it down"

My little frenchie absolutely loves this food she doesn't eat it all in one go and it has been great on her stomach it hasn't upset her once she is looking great aswell will be buying all the time now

Bethx |
Barrow in furness |
August 2023
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"My puppy loved it!"

I have slowly changed my puppy to this food and she loves it. As we did it as a replacement for her old food we slowly introduced her to this so she didn’t get an upset stomach. Once she was fully changed she cleared her bowl every time. Meal time turned fun with excitement and the second she started eating she didn’t stop until she finished the bowl full. The size of the kibble is perfect for her as it’s small so easier to eat and digest. The bag size is a great size for a puppy as they don’t eat large amounts.
I love that it has added prebiotics to help the digestive system.
I highly recommend this and most definitely will keep buying my puppies favourite now.

sutts |
bristol |
August 2023
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