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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Puppy Chicken Dry Dog Food

Available sizes:
  • Chicken is # 1 ingredient
  • No added artificial colours, flavours or preservatives
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
Product overview


  • Chicken is # 1 ingredient
  • No added artificial colours, flavours or preservatives    
  • Made with selected natural ingredients*    
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition for growing puppies 
  • Also suitable for gestation and lactation and for adult toy dogs    
  • Healthy natural defences with antioxidants to help support natural defences    
  • Brain & vision development with DHA that is essential for growing puppies.    
  • Healthy teeth and bones with essential minerals and vitamins to help support bone growth.

BETA: Free the Real Dog Inside

Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our PURINA BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Chicken meal (27%)
Animal fats
Wheat middlings*
Dried animal protein
Soya meal
Dried beet pulp
Dried chicory root*1 (1%)
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1natural prebiotic

Nutrition & Analytical Constituents

Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.0%
Crude fibre: 2.5%
DHA: 0.05%

Nutritional additives

Vit. A: 20000
Vit. D3: 1100
Vit E: 95

Iron (II) sulphate monohydrate: (Fe: 83)
Calcium iodate anhydrous: (I: 2.0)
Copper (II) sulphate pentahydrate: (Cu: 9.2)
Manganous sulphate monohydrate: (Mn: 6.2)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.20)

Feeding guide

Did you know that we can offer you a more accurate feeding recommendation based on your dog's size and weight? Scroll down, click start and get personalised advice on how much to feed.

Daily feeding amounts for puppies (grams per day):

Puppies Age in months 1.5 mths 3 mths 5 mths 8 mths 12 mths
Grown ADULT body weight (expected kg) (grams /day)
5 85 135 145 120 120
6 90 145 160 135 135
8 95 160 180 155 155
10 110 190 220 190 190
12 115 200 240 210 200
14 125 215 265 240 215
16 145 255 320 310 255
18 145 265 340 330 270
20 155 285 375 365 300
22 155 295 380 375 310
24 155 300 390 395 320
25 155 315 410 425 350

Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.

For adult toy dogs feed daily 35g for a 1 kg dog, 75g for 3kg dog and 110g for a 5 kg dog. 

Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


92 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.8533333333333
  • Are made with natural ingredients
  • 4.7567567567568
  • Supports healthy digestion
  • 4.8266666666667
"Puppy likes it but......"

Like other reviewers, I am concerned about the changes in feeding guidance. I started to follow the new, increased guidance but my puppy now seems to be putting on too much weight around the neck. PLEASE SORT THIS OUT OR MANY OF US WILL SWITCH BRANDS. This will be a shame because my puppy loves it

Reginald |
sheffield |
April 2024
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  • Are made with natural ingredients
  • Helps keep your dog full of vitality
  • Supports healthy digestion
"Feeding guidance changed"

I regularly check the feeding guide on here as my puppy grows to make sure I am adjusting the quantity of his food accordingly. Last few times I checked, we were working up to 240g per day (at 20-22kg/5 months), however, I checked it just now and all of a sudden the amount is COMPLETELY different. Suddenly it says 380g at 5 months?! So I am now not sure if I have been drastically underfeeding my puppy but 140g is quite a substantial difference to not be sure about, so I think we will have to switch to a different brand asap.

Dash |
February 2024
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"Misleading feeding guidlines"

I have been feeding my 15 week old puppy Beta chicken. I bought the turkey variety for a change but the feeding guideline was a different amount by 100g per day. I went back to chicken, but when I went to purchase it there were different packs with different amounts on each pack. As you can see from the photos, the packaging was the same apart from the guidelines. I am really concerned as I was either over or under feeding her by a considerable amount for 6 weeks. I will now be weaning her onto a different brand.

West Midlands |
February 2024
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"Great for pups!"

I have a 4 month spinger spaniel/mini poodle mix and have already had a few digestive issues when feeding him other brands of food. He switched straight over to Purina and all issues were gone! He wolfed down every single meal!

Jxoo |
London |
August 2023
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BETA® Puppy Chicken Dry Dog Food
BETA® Puppy Chicken Dry Dog Food