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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Puppy Chicken Dry Dog Food

Online from
Beta® Dry Dog Food
Online from
  • Chicken as the No.1 Ingredient. Made with selected natural ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With natural prebiotic, proven to help improve digestive health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Chicken as the No.1 Ingredient. Made with selected natural ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With natural prebiotic, proven to help improve digestive health.
  • Dual shape and size kibbles.
  • Tailored nutrition for growing puppies. Also suitable for gestation and lactation and for adult toy dogs.
  • Made in the UK.
  • Proudly made in our Suffolk factory.
  • Healthy immune system. With antioxidants to help support natural defences.
  • Brain & vision development. With DHA that is essential for growing puppies.
  • Healthy teeth and bones. With essential minerals and vitamins to support healthy teeth and bones.

Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies.

It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day.

And we do all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition


Chicken meal (27%)*
Poultry fat
Wheat middling
Dehydrated animal protein
Soya meal
Dried beet pulp
Dried chicory root (1%)*
Fish oil
Dried Carrot (0.07%)*
Dried Spinach (0.07%)*
Dried Parsley (0.07%)*

*Natural ingredients


375kCals per 100g

Nutrition & Analytical Constituents

Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibres: 2.5%
DHA: 0.05%

Nutritional additives

Vit. A: 22 600;
Vit. D3: 1 300;
Vit E: 105.

Ferrous sulphate monohydrate: (Fe: 93);
Calcium iodate anhydrous: (I: 2.4);
Cupric sulphate pentahydrate: (Cu: 10);
Manganous sulphate monohydrate: (Mn: 7);
Zinc sulphate monohydrate: (Zn: 130);
Sodium selenite: (Se: 0.22).

Feeding guide

Daily feeding amounts for puppies (grams per day):

Puppies Age in months 1.5 mths 3 mths 5 mths 8 mths 12 mths
Grown ADULT body weight (expected) (grams /day)
5 60 90 75 75 Adult
6 65 95 90 90 Adult
8 75 110 120 120 Adult
10 80 120 145 150 Adult
12 85 130 160 180 Adult
14 85 145 175 210 Adult
16 90 155 190 235 Adult
18 90 165 205 265 Adult
20 95 175 215 295 Adult
22 95 185 230 320 Adult
24 100 195 245 345 Adult
25 100 200 250 360 Adult

Introduce BETA gradually over 7 days.Recommended number of feedings are as follows:
Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.

Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


116 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.4659090909091
  • Are made with natural ingredients
  • 4.3908045977011
  • Supports healthy digestion
  • 4.4545454545455
"Great for pups!"

I have a 4 month spinger spaniel/mini poodle mix and have already had a few digestive issues when feeding him other brands of food. He switched straight over to Purina and all issues were gone! He wolfed down every single meal!

Jxoo |
London |
August 2023
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"Our new Rescue Pup Approves"

We rescued a 4 month old puppy just over 3 weeks ago, he usually has to have a strict diet due to having gastro issues, we tried him on a little bit of these dog biscuits mixed with his normal food and he loves them!! He loves them that much, we’ve been using them as rewards whilst we’re doing training. I would definitely reckoned this product to all my friends and family! And I will certainly be purchasing these again. There not to hard, for there little teeth either

Sophie3193 |
Tolvaddon |
August 2023
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"A Paw-sitively Perfect Choice for Your Pup: Purina"

I recently welcomed a new furry member into my family, and one of the most important decisions I made was choosing the right food for my growing puppy. After researching and trying out several options, I can confidently say that Purina Puppy Food has exceeded my expectations in every way. Here's why I believe it's the best choice for your precious pup:

1. Superior Nutrition:
Purina understands that proper nutrition is the foundation for a healthy and happy puppy. Their puppy food formula is carefully crafted to provide a balanced blend of essential nutrients, including high-quality protein, vitamins, minerals, and DHA for brain development. With Purina, I can rest easy knowing that my pup is getting the best start in life.

2. Tailored for Puppies:
One of the standout features of Purina Puppy Food is its tailored approach to puppies' specific needs. They offer different formulas for various breeds and sizes, ensuring that your pup receives the appropriate nutrition for their age, size, and breed. Whether you have a small breed or a large one, Purina has got you covered.

3. Irresistible Taste:
Picky eaters can be a challenge, but Purina Puppy Food has won my pup over with its mouthwatering flavors. The kibble is packed with delicious ingredients that keep my furry friend eagerly wagging his tail at mealtime. It's a relief to find a food that not only nourishes but also pleases my pup's palate.

4. Digestive Health Support:
Puppies can have sensitive stomachs, and that's where Purina Puppy Food truly shines. The formula is easily digestible, promoting healthy digestion and minimizing any tummy troubles. Since switching to Purina, I've noticed a significant decrease in digestive issues, and my puppy's overall well-being has greatly improved.

5. Trusted Brand:
Purina has been a household name for pet owners for decades, and there's a reason for that. Their commitment to quality, safety, and research-backed nutrition is evident in every bag of puppy food they produce. I feel confident and reassured knowing that my pup is being nourished by a brand with a long-standing reputation for excellence.

In conclusion, Purina Puppy Food has proven to be the ideal choice for my furry bundle of joy. Its exceptional nutritional value, tailored formulas, irresistible taste, digestive health support, and the trust associated with the Purina brand make it a clear winner.

Viola992 |
London |
August 2023
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"Wolfed it down."

Just receivrd it and before it was opened she wanted in.

Can't really say too much but will update in time.

My pup has been on another brand since she was weaned off milk, she seems to really want to eat this though, which is good.
I've grabbed handfuls at a time and dropped them for her to eat as the weird shapes wouldn't fit in her enrichment food dispenser and i wanted to ser if she rnjoyed it. 3 handfuls down and she is now staring at me licking her lips. So that's a good sign so far.

alan252 |
Plymouth |
August 2023
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