Discover PRO PLAN LIVECLEAR
The world's first and only cat allergen-reducing food.
Getting you and your cat closer
We believe nothing should stand between you and your cat. Not even cat allergens. Discover the difference Pro Plan LIVECLEAR could make to your allergen management routine – to get you and your cat closer.
LIVECLEAR is a revolutionary cat food proven to reduce allergens on cat hair and dander by an average of 47%, starting from the 3rd week of daily feeding*.
*Satyaraj E. et al, Immunity Inflammation and Disease. 2019; 7(2):68-73.
How Pro Plan LIVECLEAR works
Every cat is unique, and so the level of Fel d 1 they produce varies, just as every person's sensitivity level to these allergens is different. There is no ‘one size fits all’ way to manage exposure to cat allergens. Every little bit helps so a combination of management tools often works best to help reduce allergens in your home.
However if you are not happy, we are offering your money back.
Shop the Pro Plan LIVECLEAR range now.
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food
PRO PLAN® Adult 7+ Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food
PRO PLAN® Kitten Allergen Reducing LIVECLEAR® Turkey Dry Cat Food
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food
Discover Pro Plan LIVECLEAR Stories
The Pro Plan LIVECLEAR Story
How did Purina discover the breakthrough behind Pro Plan LiveClear? With passion, innovation and more than a decade of groundbreaking research.
Frequently asked questions
Pro Plan LiveClear is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.