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Martina and Luna

Top ten dog names revealed – and how you can find a name for your new four-legged friend

1 min read

•    Purina launch new Dog Naming Generator to help you find the perfect name for your future pooch
•    Search through more than 20 categories of names

In a world where our furry friends hold a special place in our hearts, choosing the perfect name for your new pet can be one of the most important moments in your journey to pet ownership. 

Curious to know which names have pawed their way to the top of the UK’s most popular dog names for 2024? Here are the top 10, according to Nestlé Purina Petcare’s database11:


Whether it's the elegance of Bella, the playfulness of Max, or the mystical charm of Luna, these names have become a staple in the pet naming lexicon. According to their database, Luna tops the charts for Golden Retriever  and French Bulldog  owners, whilst you can expect to hear Bailey as the top name called at a Cocker Spaniel  on your next walk. 

To help pet owners in their naming journey, Purina have launched a new dog name generator, catering to the needs of those seeking the perfect moniker for their four-legged friends. 

If you're looking for something more unique or personalised for your new dog, the tool offers more than 20 categories of names to suit every dog; from magical and mystical names inspired by nature to literary names fit for a bookish family, there's something for every pet parent to start off their lifetime bond with their new best friend. 

Martina Mchowat, Purina Brand Experience Lead, who created the generator, said: “Dogs are part of the family and a dog’s name is often a reflection of their unique personality and spirit. We know how much of a positive impact pets have on our lives, and Purina supports pets and their owners at every stage of their journey together. With so many names out there, we know it can be hard to pick the perfect one which is why we’re so happy to launch this tool to help pet owners start journey in the best way.  So, let your imagination run wild and find the name perfect for your pet.”

1Accurate as of 11th March 2024
2Luna, Bailey, Bella, Buddy, Poppy
3Luna, Bella, Lola, Milo, Coco
4Bailey, Luna, Milo, Willow, Poppy

To access the naming tool and find your perfect name, as well as expert advice and tips to help you from the first day of your pet owning journey, including Growing Pup, a guide for new puppy parents, head to