Promote pet adoption.
At Purina, we believe that every pet deserves a loving home, which is why we've partnered with a number of pet adoption programmes.
By 2023, our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.
14 countries including UK, France, Italy, Poland, Spain, Russia, and many others have established pet adoption partnerships with approximately 43 different organisations. All of these organisations are dedicated to helping as many pets as possible find new homes. By working together, we can secure the health, safety and wellbeing of even more pets.
Among our top 10 markets, 7 have already established partnerships in support of this commitment.
Our point of view
At Purina, we love pets and passionately believe in the benefits that pet ownership brings to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising.
We recognize that we are in a unique position, and whilst we are already involved in a number of programmes that promote pet adoption through collaboration and partnerships, we want to use our experience and partnerships in more countries to help more pets find loving homes.
Across Europe, we support programmes to help improve pet adoption rates. We provide food to adoption centres and support many awareness events and educational campaigns on the benefits and responsibilities of pet adoption.
We know that the pet-human bond has many benefits, which is why we're looking for tangible solutions to create richer lives for the pets and the people who love them.
At Purina, partnerships are an important part of our commitment to helping pets. We've seen a huge difference in the lives of pets with our existing partnerships with charities and organisations across the region.
Some of these are:
Cats Protection in the UK;
ENPA in Italy;
VIVA! in Poland;
Dublin SPCA in Ireland.
Building on Nestlé CSV
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé, is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.