Promote pet adoption through collaborations and partnerships

Our Goals

By 2023

Our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.

Our Point of View:
Purina, Charity Partnerships, and Collaborations

At Purina, we love pets and passionately believe in the benefits that pet ownership bring to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising. We ecognize we are in a unique position and whilst we are already involved in a number of programmes that promote pet adoption through collaboration and partnerships, we want use our experience and partnerships in some countries to help more pets find loving homes

Existing Programmes

At Purina, charity partnerships are an important part of our commitment to helping pets. We can see the huge difference we are already making through our existing partnerships with charities and organisations across the region.

Promote pet adoption

Our other commitments

Create jobs at Purina for young people across Europe

We recognise that attracting and retaining great people is critical for the future of our business.

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Promote pets in the workplace

We want to use our expertise in allowing pets in our offices to help other companies do the same.

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Remove artificial colourants from our products

Many of our products are already free from artificial colourants. By 2023 all will be.

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Deliver accessible product information and pet care advice

We believe in empowering consumers to make informed choices.

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Promote responsible pet ownership programmes for children

We want to help educate more children across Europe to learn about responsible pet ownership.

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Implement responsible sourcing

We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.

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Lead the industry in pet nutrition and health research

As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.

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Help reduce the risk of pet obesity through collaborative prevention programmes

At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.

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Improve the environmental performance of Purina’s packaging

We have an obligation to reduce our environmental impact and encourage recycling.

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