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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
96 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5641025641026
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8717948717949
  • Product Quality
  • 4.7878787878788
"Full size - perfect recipe for my pup"
5/5

Very generous pack, full size, my pup loved it. I was worried that my pup Miron will not like it but a change from his normal IAMS feed, this smells and tastes different which is good to keep him interested. Also it has slightly different nutrient, so it is fantastic to switch over.

cartedor |
LONDON |
January 2023
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"Thumbs up from Luna"
5/5

As soon as the bag was delivered Luna was straight up to it sniffing and wagging her tail. She is a fussy dog to say the least but has thoroughly enjoyed this food and had empty bowls everytime.
She is yet to get bored of this. I’ve purchased additional bags as I can honestly say my pup seems to have a lot more energy and isn’t as hungry in between meals as she normally would be. I believe her eyes look brighter and her coat slightly shinier! Looks like this will be our go to brand from now on!

cara133 |
Wallasey |
January 2023
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"Gone!"
5/5

This did not last a minute once I served my dogs! They gobbled it up not leaving one bit! That alone tells you how good they found it. They seemed to love the texture, smell and taste and I didn’t find the smell too overpowering at all compared to other foods. Defiantly happy dogs in this house.

Kiberd100 |
Dunmow |
January 2023
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"Fresh and tasty"
5/5

I was impressed with the stay fresh packaging with extra seals giving me confidence in the product maintaining its freshness & my staffie was impressed with the taste, no need for me to add any tasty morsels of cheese, he was happy to eat neat! Overall, very satisfied with this product and confident it will meet my dogs needs.

Tray2004 |
Bridgend |
January 2023
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PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food