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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
96 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5641025641026
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8717948717949
  • Product Quality
  • 4.7878787878788
"Great result"
4/5

My dog can be fussy when it comes to dry food so was great when i poured some of the food in her dish and she didnt walk off and instead ate the lot. Since having this food she as seemed more lively and is happy when itis feeding time eagerly waiting for her biscuits would definitely reccomend especially if you have a fussy dog like mine.

sasc79 |
Huddersfield |
December 2022
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"Clean bowl"
4/5

After the initial gradual introduction to her bowl, she has thoroughly enjoyed the food and there is clean bowl morning and night.
The only down side would be that she has started to put on a little weight so the amount being fed has been tweaked - which is to be expected with a new diet and needing to tweak the amount to suit her.
Would certainly recommend the food to other dog owners as its a complete diet that suits my dog really well.

rvnbex |
Buxton |
December 2022
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"My boy loves this"
5/5

Well where do I start my boy is 11 years old and is somewhat fussy with his food! He’s not really a lover of dry food but thought I would try him with this as it was a freebie trial and I must say I am very surprised with the outcome. At first he did his usual nose up to it and walked away! SonI decided to try a few in my hand as like a little treat and he sampled them… I did this a few times and he ate them every time out of my hand. So I tried in a bowl again a couple days later and he ate it all and seemed to really enjoy it! He has had this now as an afternoon meal for a week or 2 and really have noticed a difference in his coat-it looks glossier and his poops are far less sloppy! His energy levels have perked up too. As he is an old boy he doesn’t really go for many walks but my son and his girlfriend have been takin him 2/3 times a week just to the top field and he runs till his little legs give up!lol. I would deffo recommend this food I am pleasantly surprised and pleased we now have another thing we can give my boy! As you can see from the pic he is very happy!

Deemcwll |
Northwich |
December 2022
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"My dog enjoyed it."
4/5

My dog enjoyed this kibble as she appeared to eat it very quickly. She can be a fussy eater and often prefers wet food over dry food however on this occasion didn’t hesitate and enjoyed a good portion of these biscuits. She also didn’t appear to get bored of these biscuits which she usually does. Would certainly recommend to others and will be purchasing this food in the future. It is too early to notice any health benefits yet however I will continue to monitor the effects of the food. It does appear to be a better quality food however with less additives/chemicals in comparison to other more cheaper foods.

Blogger2021 |
Derby |
December 2022
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PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food