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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
96 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5641025641026
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8717948717949
  • Product Quality
  • 4.7878787878788
"Would be a huge thumbs up if dogs had thumbs!"
5/5

Well where do I start? Firstly the bag is ‘Huge’ it will definitely last a long time, our French Bulldog is quite fussy when it comes to food so it took us a long time to find one that suited her just fine, we had been looking into this dog food as an alternative to her current food. I liked that it is so forward thinking regarding what a dog actually needs from its food ie nutrients, it’s a bonus that it maintains a healthy coat as french bulldogs are prone to dry sore flaky skin. She absolutely loves this food she was straight in her bowl ( well after me having to hand feed her a few of them first ha ) She is on a mixture of wet and dry and it was so easy to work out the amount she needed for her daily intake in accordance with her level of exercise due to the instructions on the side of the bag. All in all very happy with the product so far, our little girl certainly agrees, we are looking forward to seeing how it benefits her health wise.

Bollywood |
Hull |
December 2022
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"Worth it"
5/5

I was sceptical when i bought the bag of food to try for my dog as he is extremely fussy and I've tried other brands both cheap and expensive but either he refused to eat it or would eat it reluctantly and then be off his food the next day with a runny tummy.

Now, our dog has a record of wolfing his wet food down in 55 seconds, I am happy to say that the Purina dog plan took a whopping 58 seconds and he has been eating it every day since. No tummy ache or yucky bowel movements.

He is a older dog that was rescued from the streets in Bulgaria where he lived of scraps of bread and whatever he could find so nutrition is very important for us as he doesn't have the muscle build or had a healthy start to live and I'm pleased to say that after two weeks ive noticed less starin to move after laying still for a while, coat is shinier, his breath is much more pleasant and definitely more full of life.

I would definitely recommend Purina for any dog

Nadzk |
Cambridge |
December 2022
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"Paws up from spud"
5/5

As soon as I took delivery my bulldog was sniffing the bag trying to scratch it open, licking his lips as I was filling his bowl, spud loved the taste so much so you wouldn’t have thought he’d been fed his bowl was licked clean, they are nice big moist chunks and so far no upset tummy’s or excess flatulents

meshee |
Elgin |
December 2022
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"Fussy dog approves"
5/5

First of all wow what massive bag love the packaging the colours are posh and 2nd of all my frenchie can usually only have grain free as upsets her allergies usually she will not eat biscuits with out meat in but she loved loved loved these emptied every bowl which suprised me so now tgis brand is deffo my go to buy for her would deffo recommend

AmyTurtle |
Doncaster |
December 2022
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PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food