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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
96 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5641025641026
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8717948717949
  • Product Quality
  • 4.7878787878788
"Furbabies"
5/5

Great product can’t wait to share with family and friends our dogs have been sniffing the bag their eager to try their new biscuits out. Our dogs love chicken and also great to see additional ingredients to support their joints.

Billythegingercat |
Bradford |
December 2022
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"Yummy yummy"
5/5

I have 2 sproodles who actually prefer dry food to wet. I've tried a few brands as I don't want my dogs to get fed up of eating the same thing everyday. I was nervous that they weren't going to enjoy this but they certainly did. As soon as the bag arrived they were sniffing trying to get to the bi's units. It didn't take long after putting in their bowls for it to be gobbled up. Verdict from the pooches is yum yum in my tum

Clogan31 |
Barnsley |
December 2022
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"Dog wouldn't try"
3/5

I've only given 3 starts as unfortunately my girl wouldn't even try this. I've heard lots of good reviews about this brand so I was a bit disappointed.
I will persevere and see if I can get her too try even a small amount though.

lauragood69 |
Swadlincote |
December 2022
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"Gone in seconds!"
5/5

Lexi my staffi can be fussy when it comes to her dry food. The one she has at the moment, she drags it out all day. Once I opened up the purina Pro plan opti-balance she couldn't wait to get stuck in and looked very sad to see she had finished it and would have asked for more if she could! The smell of the dry food is not overpowering and rather pleasant which makes a change. As my dog has had some joint issues I'm hoping that what it says on the packet it will deliver. Well worth investing in.

lozzie |
hailsham |
December 2022
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PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food
PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food