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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
51 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.6363636363636
  • Product Quality
  • 4.75
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
"My Cat Loves LIVECLEAR"
5/5

I've been feeding my cat LIVECLEAR for 3 weeks, it not only works but my cat is loving it and there's no waste. I introduced the food to him by mixing it in his usual food gradually increasing the amount until he was on this 100%. As far as the allergen's go they have eased substantially and I can see a significant difference. I will definitely continue to use this for my cat and I would definitely recommend this. While its a little expensive I believe its a small price to pay!!

Cazza14 |
Nottingham |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Micky He love it"
5/5

My cat he really like the food and after 2 weeks I notice that his hairs a lot softer, when I hold him close and my allergy get better after 3 weeks so thank LIVECLEAR

Nikky_micky444 |
Tamworth |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Excellent foot"
4/5

My cat absolutely loved this food, which is obviously a great thing, because what is the point otherwise. I could say that I possibly noted a small reduction in my allergies towards her, but it is honestly difficult to tell as it is currently hay fever season, and there is a lot of overlap. I will definitely continue to use though, as this would be an excellent innovation if it lives up to its claims. Only downside is that it is obviously quite pricey, with a simple antihistamine being much cheaper...

grace121 |
Birmingham |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food