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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
51 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.6363636363636
  • Product Quality
  • 4.75
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
"Really makes a difference and cats love it"
5/5

I slowly introduced this dry food to my cats, but they took to it straight away with no upset tummy's or other side effects. They seem to really enjoy it and eat plenty of it which is great! I'm allergic to my cats, but only if I get my face close up to their fur or don't wash my hands after petting them and wow what an improvement this food has made, I can actually nuzzle and kiss both of my cats, especially my double coated Bengal cross, without having a rash and burning feeling all over me! I'm sold, and will continue to keep buying this product over other dry foods because it actually does what it says, and has improved their coats so much, they are shiny and healthy and even their teeth look nice and clean. Win win!!

kallieinsider00 |
North Shields |
July 2023
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"Amazing my cat loved these"
5/5

So at first I was a little hesitant about trying new dry food for my cat diva, (she doesn't get her name for nothing!)
But I really shouldn't have worried. From the very first pour she went mad for them.
Now she only wants these.
She seems to have gained some weight from eating these biscuits which is fantastic as trying to get her to eat anything is a nightmare. She has gotten an increase in energy and I have noticed a reduction in hairballs and bile.
She has a super glossy coat and I really am pleased with how well she has reacted to this change.

The food itself is lovely small biscuits that do have quite a strong scent from them (again even opening the bag is driving her nuts!)
The reseal function on the bag ensures they stay nice and fresh and overall I am delighted with this product.
I will definitely be buying these going forward and I would highly recommend these!

Thankyou Proplan

kittys52 |
Cumbernauld |
July 2023
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"Happy cats"
5/5

I have very fussy cats but they are wolfing these biscuits down. They are a good size and seem tasty. And the added bonus that they will stop fleas!
The biscuits are a great size . Some products are too big but this seems perfect for my cat to get a good mouthful of biscuits . They have literally no smell which is another bonus. So when I grab a handful to pop in my cats bowl, I don’t end up with stinky fingers! I think this helps my cat like them as she is very fussy and will turn her nose up at some biscuits. The bowl I notice is always empty, something which has not happened before. So my cat definitely enjoys these biscuits and they just taste good.
I have also noticed my cats coat is looking very glossy and she is scratching less. I feel that these biscuits have improved my cats health and are good for her. I have no seen any fleas or dust in her coat since we’ve been feeding her this product

mummymania |
Bournemouth |
July 2023
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"Great to see something made so specifically"
4/5

Although my cat has only been trying out his new food for a couple of days now he took to it straight away. I was impressed by the size of the biscuit pieces and the smell isn't overly strong, just enough for it to be appetising for cats. The packaging states it helps to reduce allergens given off the animal which would come I'm handy in my household as my son is allergic - thankfully only very mildly to his own cat - so this is a bonus to me also. Another positive is the packaging itself, it re-seals for freshness which is great. I would be happy to keep up with this specific food for future.

02zdtate |
July 2023
Was this review helpful?
  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food
PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food