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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
2.8kg
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Turkey (17%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Cellulose
Wheat middlings
Corn
Pork fat
Minerals
Dried egg
Fish oil
Digest
Egg yolk powder
Yeast

Nutrition & Analytical Constituents

Protein: 41.0%
Fat: 14.0%
Crude ash: 7.5%
Crude fibre: 3.5%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%

Nutritional additives

IU/kg:
Vit A: 27 500;
Vit D3: 910;
Vit E: 670.

mg/kg:
Vit C: 140;
3b103 (Fe: 130);
3b202 (I: 2.0);
3b405 (Cu: 13);
3b503 (Mn: 48);
3b605 (Zn: 120);
3b801 (Se: 0.14).

Antioxidants.

Calories

385kcal per 100g

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
45 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.5714285714286
  • Product Quality
  • 4.7894736842105
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.75
Great cat food
Received Free Product
5/5

This cat food is one of the best ones my both cats tried. Our lovely tabby cat absolutely love this dry cat food , he keeps jumping up to the counter and asking to have some more. Our other cat is a very fussy older gentleman who never really liked dry food but this one made a difference. This cat food is so tiny it’s absolutely ideal for him and he’s actually asking for dry food first time in his life. I was very surprised about the smell of this cat food as it’s actually very pleasant , doesn’t smell strong fishy as I thought it would and as I said before very tiny as a kitten food. It is very well packaged and easy to store away. Both of my cats loves it which is an absolute miracle! I absolutely recommend this cat food to any lovely cat owners to have a try.

kikamel |
London |
July 2023
Happy cat!!
Received Free Product
5/5

I have been searching for a dry cat food product that doesn't cause my cat's cat to get an upset stomach. The Purina Pro Plan is amazing, she is excited to eat it all and she eats it all - she never leaves any kibble behind.

She seems to be more active and happier in general and whenever she sees the bag come out she meows with joy! I definitely recommend it to others, Purina has been a well-trusted brand and continues to be.

Ami100011 |
Huddersfield |
July 2023
Good but the cats went off it
3/5

This product has a lot of interesting proclamation such has claiming to help with allergies, which to the most part it did certainly help, however the cats very quickly went off it, I did try adding some treats however they still did not budge

Liam G |
Halesowen |
June 2021
Was this review helpful?
  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Happy Cat
5/5

First I was sceptical. It was hard to imagine that a non-medicated cat food can change my whole life with my cat. Purina Pro Plan LiveClear is the first cat allergen reducing cat food. The allergens are in cat’s saliva and not in cat hair. LiveClear contains a specific protein which neutralises these nasty allergens. This is the quick science behind this fantastic dry cat food. And my experience shows that it works in real life too. I do not sneeze, or do not have itchy eyes anymore when my cat sleeps in my bed. I can even kiss her and she loves it too. She also enjoys LiveClear Adult Salmon dry food. I do not have to persuade her to eat it. She is completely happy with it. I am sure, she thinks, I feed her with treats. She is visibly a happier cat since she eats Purina Pro Plan LiveClear. I will repurchase, because this is the right dry cat food for my little family member.

luanda111 |
canvey island |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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