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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Chicken Dry Dog Food

Online from
Beta® Dry Dog Food
Online from
  • Chicken as the No.1ingredient. Made with selected natural ingridients.
  • With no added artificial colours, flavours and preservatives.
  • With natural prebiotic, proven to help improve digestive health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Chicken as the No.1 Ingredient. Made with selected natural ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With natural prebiotic, proven to help improve digestive health.
  • Dual shape and size kibbles.
  • Tailored nutrition. With all the essential nutrients your adult dog needs.
  • Made in the UK.
  • Proudly made in our Suffolk factory.
  • Strong muscles. With protein to help support strong musculature.
  • Healthy skin and shiny coat. With vitamins, zinc and omega 3 & 6 fatty acids.
  • Healthy teeth and bones. With essential minerals and vitamins to help support healthy teeth and bones.

Being a real dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life.

That is why our BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein and fat to help support muscle maintenance.

It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.

Ingredients & nutrition


Chicken meal (28%)*
Poultry fat
Wheat middling
Dried beet pulp
Soya Meal
Dried chicory root (1%)*
Dried carrot(0.07%)*
Dried spinach (0.07%)*
Dried parsley (0.07%)*

*Natural ingredients


367kCals per 100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat content: 13.0%
Crude ash: 7.5%
Crude fibres: 3.0%
Omega 3 fatty acids: 0.12%
Omega 6 fatty acids: 2.5%

Nutritional additives

Vit. A: 21 000;
Vit. D3: 1 200;
Vit E: 100;

Ferrous sulphate monohydrate: (Fe: 86);
Calcium iodate anhydrous: (I: 2.2);
Cupric sulphate pentahydrate: (Cu: 9.5);
Manganous sulphate monohydrate: (Mn: 6.5);
Zinc sulphate monohydrate: (Zn: 120);
Sodium selenite: (Se: 0.21).

Feeding guide

Daily feeding amounts for adult dogs (grams per day):

Dog Body Weight Normal Activity (gr/per day) More Active (gr/per day)
10 Kg 175 205
12 Kg 200 230
14 Kg 220 255
16 Kg 245 280
18 Kg 265 300
20 Kg 280 320
22 Kg 300 345
24 Kg 320 365
25 Kg 325 375


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only.
Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


122 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.8255813953488
  • Are made with natural ingredients
  • 4.7931034482759
  • Supports healthy digestion
  • 4.8604651162791
"My girl loves it"

Prurina is one of the brands I never used before but after seeing my dogs wagging tail as she was devouring the kibbles received. Fantastic product, with everything she needs in the one bowl. Thank you again.

KokoTess |
Ruthglen |
August 2023
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Absolutely amazing. My little beano loves them to bits. He enjoys the smell, the taste and sizes. Thumbs up all round from us.

Staceyltom |
Bury |
August 2023
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"My dog love it"

I was very surprised seeing how excited my dog is to get his dinner.Empty bowl every time so it s a big 10/10 from us. So well that I think I’ll change his regular food

Patisza1994 |
Runcorn |
August 2023
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My dog loved this after being fussy with other brands. He ate every bowlful I gave him and helped with his stomach also. I’d definately recommend trying this

Westham51 |
Spalding |
August 2023
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