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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Turkey and Lamb Dry Dog Food

Available sizes:
  • Turkey is #1 ingredient
  • No added artificial colours, flavours or preservatives
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
Product overview


  • Turkey is #1 ingredient
  • No added artificial colours, flavours or preservatives    
  • Made with selected natural ingredients*    
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition with all the essential nutrients your adult dog needs
  • Strong muscles with protein to help support strong musculature    
  • Healthy skin and shiny coat with vitamins, zinc and omega 3 & 6 fatty acids    
  • Healthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones

BETA: Free the Real Dog Inside

Being a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life. That is why our PURINA BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein to help support muscle maintenance. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.

Ingredients & nutrition


Turkey meal (22%)
Lamb meal (7%)
Animal fats
Wheat middlings*
Dried beet pulp
Dried chicory root*1 (1%)
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1natural prebiotic

Nutrition & Analytical Constituents

Protein: 26.0%
Fat content: 13.0%
Crude ash: 7.5%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.17%
Omega 6 fatty acids: 2.9%

Nutritional additives

Vit. A: 19000
Vit. D3: 1100
Vit E: 90

Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)

Feeding guide

Daily feeding amounts for adult dogs (grams per day)

Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
10 175 200
12 200 225
14 220 250
16 240 275
18 260 300
20 280 320
22 300 340
24 315 360
25 325 370
Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
5-10 110-175 125-200
10-25 175-325 200-370
25-45 325-480 370-550
45-70 480-645 550-740


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days


75 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.7592592592593
  • Are made with natural ingredients
  • 4.7592592592593
  • Supports healthy digestion
  • 4.7962962962963
"Great product"

I was really surprised that the product looked really meaty and my dog star went straight to her food bowl and ate it all and it was great to see as I wasn't sure that she would like it.

August 2023
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"Fussy Dog Liked it"

My cockapoo Ernie is quite fussy with dry food but immediately ate this and continued to do so with no problems until the bag had finished He seemed full up after every meal and did not change his temporent as some foods have before

pineapplehead7 |
August 2023
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"Best dog food we’ve bought"

We tried this for our chihuahua Loki as he is very fussy and has allergies to certain products, with in a week his skin cleared up and he was less itchy, it has also improved his teeth as he kept getting plaque build up. Loki loves this food and he doesn’t need a lot of it in his bowl either as only a few biscuits fill him.

Sammiijayne |
Liverpool |
August 2023
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"Albert and something new."

Albert loved the food and the 2 sizes of kibble allowed for extra crunch. The food suited his digestion which is a definate plus. Albert was happy to have just one meal per day and the biscuits certainly provided him with plenty of energy.

Albertine132017 |
August 2023
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BETA® Turkey and Lamb Dry Dog Food
BETA® Turkey and Lamb Dry Dog Food