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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Small Breed Chicken Dry Dog Food

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Beta® Dry Dog Food
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  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
Available sizes:
Product overview


  • Chicken as the No.1 Ingredient. Made with Selected Natural Ingredients.
  • With no added artificial colours, flavours and preservatives.
  • With Natural Prebiotic, proven to help improve Digestive Health.
  • Dual shape and size kibbles.
  • Tailored Nutrition. With all the essential nutrients your small adult dog needs.
  • Made in the UK.
  • Proudly Made in our Suffolk Factory.
  • Heart Health. With essential amino acids to help support vital organ function.
  • Healthy Skin and Shiny Coat. With vitamins, zinc and omega 3 & 6 fatty acids.
  • Healthy Teeth and Bones. With essential minerals and vitamins to help support healthy teeth and bones.

Being a Real Dog for small breeds means being active and always ready to explore the big world around them, so they need a food that can properly fuel their natural enthusiasm for life. That is why our BETA tailored nutrition for small breeds adult dogs includes essential vitamins and minerals to support strong bones.

It is also specially formulated with selected natural ingredients and natural prebiotic to help support digestive health keeping your little adventurous dog in great condition every day! And all this without including any added artificial colours, flavours and preservatives.

Ingredients & nutrition


Chicken meal (28%)
Poultry fat
Wheat middling
Soya meal
Dried beet pulp
Dried chicory root (1%)*
Dried carrot (0.07%)*
Dried spinach (0.07%)*
Dried parsley (0.07%)*

*Natural ingredients.


367kCals per 100g

Nutrition & Analytical Constituents

Protein: 27.0%
Fat content: 13.0%
Crude ash: 7.5%
Crude fibres: 3.0%
Omega 6 fatty acids: 2.2%
Omega 3 fatty acids: 0.12%

Nutritional additives

Vit. A: 24 150;
Vit. D3: 1 400;
Vit E: 115.

Ferrous sulphate monohydrate: (Fe: 100);
Calcium iodate anhydrous: (I: 2.5);
Cupric sulphate pentahydrate: (Cu: 11);
Manganous sulphate monohydrate: (Mn: 7.5);
Zinc sulphate monohydrate: (Zn: 140);
Sodium selenite: (Se: 0.24);

Feeding guide

Daily feeding amounts for small breed adult dogs (grams per day)

Dog Body Weight Normal Activity (gr/per day) More Active (gr/per day)
1 Kg 40 45
3 Kg 80 90
5 Kg 110 125
7 Kg 140 160
9 Kg 165 190
10 Kg 175 205


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only.
Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


We’re delighted to announce that from September Beta will move to recyclable packaging! We’ve been working hard to move our 2kg bag to a paper packaging so it can be recycled easily at home with other paper. You may be wondering why the 14kg is not in paper packaging as well. These much larger bags need to maintain the strength to hold all of your dog’s delicious food and so they are now in bags that can be recycled at large supermarkets. To check where your nearest participating store is please visit Recycling Locator | Recycle Now and search by “pet food pouches”. This will be a gradual change so as to minimise waste and it may take a little time for old stock to filter through so please bear with us while the packs transition and keep an eye on the recycling instructions on pack so you know how to recycle your empty bag of Beta.


31 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.2857142857143
  • Are made with natural ingredients
  • 4.4285714285714
  • Supports healthy digestion
  • 4.4285714285714
"I'm glad I tried this my dog loves it"

Amazing small breed food. My dog loves it and I have bought more. Even my tiny old chihuahua likes it and the pieces are small enough for him. I'm glad I had the opportunity to let my dogs try this it has changed how I feed them

holly192 |
Aldershot |
August 2023
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"Instant Hit With My Fussy Dog."

I've tried multitudes of dry kibble for my dog with varying levels of success. But I knew as soon as I opened the bag this would be a success, I gave my dog a handful as a treat and they were wolfed down in seconds.

anthonymeehan |
August 2023
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"Something new"

Benni says thank you for this new delicious food.. he was a little hesitant at first after sniffing it, but soon changed his mind and tucked in after the first mouthful
Really easy to dispense, so clean to handle and a pleasant smell to it too.

ClassyChick06 |
Hull |
August 2023
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When this item came through my little dog just couldn't wait to try it she ripped the bag open and she loved the tapes off this even the cat tride it to I also left a few small bags off this for the locals that have dogs to try to and they said that their dogs loved it too

Andynaomi22 |
Exeter |
August 2023
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