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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

Online from
Pro Plan® Dry Dog Food
Online from
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Available sizes:
Product overview


  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see for more details.

Ingredients & nutrition


High quality chicken (including back and chest) (20%)
Dried poultry protein
Rice (9%)
Animal fats
Dried beet pulp
Soya meal
Corn protein meal
Wheat gluten
Dried egg 
Fish oil



Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

Vit A: 28000
Vit D3: 910
Vit E: 550

Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705


199 reviews

Rating snapshot

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Average customer ratings

  • Product Benefit
  • 4.5952380952381
  • Product Quality
  • 4.7941176470588
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8809523809524
"Ralph's review so far"

My boy Ralph is fussy when it comes to dry food, the only dry food he's eaten since we adopted him is Bakers meaty chunks. Well so far he's loving this food and I'll continue to buy it for him.

lisa221409 |
January 2023
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"Tail wagging yumminess"

My dog is very fussy when it comes to food however he absolutely loves it and the tail wags furiously when he spots the packet! I will be buying this from now on!

Kashiaa |
Bicester |
January 2023
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"My dog enjoyed"

My Welsh sheepdog really enjoyed this she can be fussy but ate this. Not seen her enjoy dry dog food for a while. Definitely recommend it to man's best friend. Its available to buy in most supermarkets.

Kelcleo30 |
January 2023
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"Good Sized Bag of Food"

3kg is a perfect sized bag for our Pug. Storing was easy and our dog really enjoyed the Chicken food. Would highly recommend this.

ollyproducttester |
Swadlincote |
January 2023
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