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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Working Dog Chicken Dry Dog Food

Available sizes:
  • Rich in Chicken
  • No added artificial colours, flavours or preservatives
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
  • Tailored nutrition with all the essential nutrients your adult working dog needs
Product overview


  • Rich in Chicken    
  • No added artificial colours, flavours or preservatives    
  • Made with selected natural ingredients*    
  • With a natural prebiotic proven to help support digestive health  
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition with all the essential nutrients your adult working dog needs.    
  • Full of energy with high levels of protein and fat to help your working dog replenish his energy stores during active periods.    
  • Muscle recovery with essential amino acids for strong muscles and to help support muscle repair after activity    
  • Great condition with high levels of antioxidants to help with strenuous activity    
  • Complete food for adult working dogs

We know dogs are happiest and healthiest when they’re free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we’ve created six inspiring examples of #realdogs and what gets their tails wagging.


They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.

They just love to dive right in. Splashing, swimming, rolling, and the messier the better!  . 

They’re not just food motivated… They’re food obsessed! Relishing the world through their mouths.

They were born to move – fast! That’s why they need to run, track and retrieve.

Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Ingredients & nutrition


Chicken meal (22%)
Dried animal protein
Animal fats
Wheat middlings*
Dried beet pulp
Dried chicory root*1 (1%)
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%) 

*Natural ingredients
1natural prebiotic

Nutrition & Analytical Constituents

Protein: 27.0%
Fat content: 14.0%
Crude ash: 8.0%
Crude fibres: 2.5%

Nutritional additives

Vit. A: 21850
Vit. D3: 1200
Vit E: 100

Iron (II) sulphate monohydrate: (Fe: 90)
Calcium iodate anhydrous: (I: 2.2)
Copper (II) sulphate pentahydrate: (Cu: 10)
Manganous sulphate monohydrate: (Mn: 6.8)
Zinc sulphate monohydrate: (Zn: 120)
Sodium selenite: (Se: 0.22)

Feeding guide

Recommended Daily feeding amounts for adult working dogs (grams per day)

Dog Body Weight (kg) Normal Activity (gr/per day) 1 hr activity (gr/per day) > 3 hrs activity (gr/per day)
5 110 125 145
10 175 200 225
15 230 260 300
20 275 315 360
25 320 370 420
30 365 415 475
35 405 460 525
40 440 505 575
45 475 545 620
50 510 585 665
55 545 625 710
60 580 660 755
65 610 700 795
70 640 735 835


Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only.
Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.


57 reviews

Rating snapshot

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Average customer ratings

  • Helps keep your dog full of vitality
  • 4.7027027027027
  • Are made with natural ingredients
  • 4.7567567567568
  • Supports healthy digestion
  • 4.6578947368421

I get this good to try yesterday, and i be very excited to give for my fog. And its absolutely lovely food. Very good quality and good price. I buy this again. Thank you Purina.

7501250601 |
wolverhampton |
August 2023
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"Good food"

Well, this is the first time my dog has done a happy dance for food. Must be good.

MummySoph |
August 2023
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"My beagles loved it."

My two beagles can be Very fussy eaters, with the smaller of the two getting an upset tummy from she eats sometimes. Not Purina, easy on the tummy my dogs couldn't get enough.

JoshBoaler |
Paignton |
August 2023
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"Not a hit with my dog"

Well I was excited about this food when it arrived. The food itself doesn't have that usual dog food smell that makes you turn your nose up! A mixture of smaller and bigger pieces which most other brands are just all the same.
Unfortunately it wasn't a hit fir my pooch she was excited when the bag arrived as was her sister but she wasn't very impressed . We started off mixing some in with her regular food which she did eat but at the same time decided to get 3/4 chunks and take them in the room to eat rather than at her bowl. By the tike we had worked up to this food only she had totally lost interest and just gave me that look of are you really just giving me this?
So in the end we give it to her mixed in with her previous food and she's happy with small amounts now , however the food making its way into the front room hasn't stopped. On the other hand her fluffy sister will clean up any mess that has been left around so I can't grumble!
Maybe she just needs a longer transition time I don't know but I will keep trying her with a bit more each day.
Such a shame as I much prefer the small and texture of this food to other leading brands I guess only tike will tell

Zoggy |
School aycliffe |
August 2023
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