PRO PLAN® Medium Puppy Healthy Start Chicken Dry Dog Food
Help support your puppy’s growth and development with PRO PLAN® Healthy Start Medium Puppy Chicken dry dog food. Formulated with high-quality ingredients to provide targeted nutrition including colostrum, proven to help support immune response. Developed by Purina vets this complete dry dog food helps support overall wellbeing of medium breed puppies during the early stages of life.
Key benefits
Tailored nutrition for medium breed puppies (10-25 kg adult weight) up to 12 months.
- No1 ingredient Chicken & High protein
- With Colostrum, proven to help support immune response
- Adapted combination of protein and fat content to promote healthy growth and longterm health
- A combination of key nutrients that helps to support healthy joints for your puppies active lifestyle
Why choose Purina PRO PLAN®
- Science based nutrition developed with PURINA® veterinarians.
- High digestibility and high nutrient absorption.
- Provides targeted benefits.
Give your medium puppy the nutritional building blocks they need for healthy growth and development with Purina PRO PLAN Healthy Start.
Give your puppy the nutritional building blocks he needs for healthy growth and development with Purina PRO PLAN Healthy Start. Each high quality dry food features outstanding nutrition specifically designed for puppies and high quality chicken pieces as the #1 ingredient.
Purina PRO PLAN® Healthy Start PUPPY products contain colostrum, which helps support puppies' immune response up to 50% more. Colostrum also helps to optimise the balance of the gut microflora, helping minimise the incidence of loose stools that is so common during puppyhood.
Purina PRO PLAN® Healthy Start contains adjusted protein and fat levels to promote healthy growth and long-term health, as well as nutrients that support healthy joints.
Purina PRO PLAN Healthy Start MEDIUM PUPPY is suitable for medium breed puppies (10-70 kg adult weight). This dry puppy food contains vitamin D, minerals and specific levels of omega-3 (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken and provides optimal nutrition for your medium puppy's growth up to 12-15 months of age, when they become fully grown.
Discover the benefits HEALTHY START products can make to your puppy's health and wellbeing.
Also suitable for gestating / lactating bitches.
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.
All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.
Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.
Chicken (including bone, meat, skin) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried poultry proteins are composed of different poultry parts that are rich in protein and amino acids to help strengthen and maintain your pet’s muscles, and to support their natural defences.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Soya meal is made by removing the oil from the soya beans, then grinding them to create a protein-rich ingredient. As a high-quality source of protein, it helps strengthening and maintaining your pet’s muscles. It contains a good level of essential amino acids such as lysine and minerals such as potassium.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Animal fats are obtained from either pork or beef fatty body part. They are also produced from chicken or turkey. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Whole grain maize is a natural and healthy ingredient that is a good source of carbohydrate to provide energy to help fuel your pet's body.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
This is a tailor made ingredient prepared from high quality, selected raw materials such as liver and designed to enhance the flavour of our dry petfood.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried beet pulp is what remains after removing the sugar of the beet so the fiber-rich portion of the vegetable remains. It contributes to improve stool quality in your pet and overall gastrointestinal health. In our cat formulas, beet pulp together with cellulose helps minimize the formation of hairballs by providing fibre.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Maize gluten meal is created by removing starch and germ from the corn kernel to create a protein-rich ingredient. As a good source of protein it is rich in essential amino acids which helps strengthen and maintain your pet’s muscles.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Minerals are essential to ensure a healthy and balanced diet.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well know to keep shiny coat but also support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA promotes pet’s healthy joints, skin and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried egg product contains the yolk and the white of the egg, without the shell. It is an excellent source of protein and essential amino acids that helps strengthen and maintain your pet’s muscles. It also contains fats and fatty acids for skin and coat health.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Colostrum is first milk of the cow after she gives birth to the calf. The calf takes what he needs and then the remaining colostrum is collected. It contains immunoglobulins and other proteins that help to build and strenghten immunity and also promote a healthy intestinal microbiome.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
- Protein 30.0 %
- Fat 19.0 %
- Crude Ash 7.5 %
- Crude fibre 2.0 %
- Vit A: 29000
- Vit D3: 940
- Vit E: 200
- Vit C: 120
- Iron (II) sulphate monohydrate: (Fe: 120)
- Calcium iodate anhydrous: (I: 1.9)
- Copper (II) sulphate pentahydrate: (Cu: 13)
- Manganous sulphate monohydrate: (Mn: 46)
- Zinc sulphate monohydrate: (Zn: 110)
- Sodium selenite: (Se: 0.13)
- Tocopherol extracts from vegetable oils: 56
- 405kcal per 100g
Chicken (including bone, meat, skin) is a highly digestible and high quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles, and to support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried poultry proteins are composed of different poultry parts that are rich in protein and amino acids to help strengthen and maintain your pet’s muscles, and to support their natural defences.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Soya meal is made by removing the oil from the soya beans, then grinding them to create a protein-rich ingredient. As a high-quality source of protein, it helps strengthening and maintaining your pet’s muscles. It contains a good level of essential amino acids such as lysine and minerals such as potassium.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Animal fats are obtained from either pork or beef fatty body part. They are also produced from chicken or turkey. They are highly digestible. Just like protein, fat is a beneficial component to the pet diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for a healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Whole grain maize is a natural and healthy ingredient that is a good source of carbohydrate to provide energy to help fuel your pet's body.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
This is a tailor made ingredient prepared from high quality, selected raw materials such as liver and designed to enhance the flavour of our dry petfood.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried beet pulp is what remains after removing the sugar of the beet so the fiber-rich portion of the vegetable remains. It contributes to improve stool quality in your pet and overall gastrointestinal health. In our cat formulas, beet pulp together with cellulose helps minimize the formation of hairballs by providing fibre.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Maize gluten meal is created by removing starch and germ from the corn kernel to create a protein-rich ingredient. As a good source of protein it is rich in essential amino acids which helps strengthen and maintain your pet’s muscles.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Minerals are essential to ensure a healthy and balanced diet.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well know to keep shiny coat but also support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA promotes pet’s healthy joints, skin and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Dried egg product contains the yolk and the white of the egg, without the shell. It is an excellent source of protein and essential amino acids that helps strengthen and maintain your pet’s muscles. It also contains fats and fatty acids for skin and coat health.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Colostrum is first milk of the cow after she gives birth to the calf. The calf takes what he needs and then the remaining colostrum is collected. It contains immunoglobulins and other proteins that help to build and strenghten immunity and also promote a healthy intestinal microbiome.
Allergy: If you know or suspect your pet has any allergies, consult your veterinarian.
Did you know that we can offer you a more accurate feeding recommendation based on your dog's size and weight? Scroll down, click start and get personalised advice on how much to feed.
Feeding Guide
See table for recommended daily feeding amounts. These amounts are guidelines only. Ensure your puppy and mother maintain a lean body condition by adjusting the daily amounts according to your dog’s activity level, physical condition and individual needs. During weaning, introduce solid food gradually. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a vet regularly.
| DAILY FEEDING QUANTITY (G/DAY*) | ||||||||
| Puppy's age (Month) | Mother | Gestation | ||||||
| Puppy's expected Adult Body Weight (kg) | 1.5-3 | 4-5 | 6-8 | 9-11 | 12-24 | Body Weight (kg) | 6-9 weeks | Lactation |
| 1 | 30-45 | 50-45 | 45-40 | 40 | 40-Adult | 1 | 40-50 | Ad libitum |
| 5 | 80-125 | 130-135 | 135-115 | 115-110 | 110-Adult | 5 | 110-140 | Ad libitum |
| 10 | 100-175 | 195-205 | 205-180 | 180-175 | 175-Adult | 10 | 175-225 | Ad libitum |
| 15 | 130-230 | 265-285 | 290-275 | 260-245 | 225-Adult | 15 | 230-295 | Ad libitum |
| 20 | 145-265 | 320-350 | 355-340 | 320-300 | 275-Adult | 20 | 280-360 | Ad libitum |
| 25 | 145-295 | 325-380 | 315-385 | 375-355 | 325-Adult | 25 | 325-415 | Ad libitum |
| 35 | 180-305 | 380-410 | 440-485 | 510-475 | 415-405 | 35 | 410-520 | Ad libitum |
| 45 | 195-300 | 400-430 | 450-495 | 530-510 | 465-455 | 45 | 485-615 | Ad libitum |
| 60 | 250-395 | 475-535 | 575-650 | 690-650 | 575-570 | 60 | 585-745 | Ad libitum |
| 70 | 275-440 | 525-590 | 640-720 | 765-722 | 635-630 | 70 | 650-830 | Ad libitum |
These recipes help provide targeted benefits, such as high digestibility to support your pet’s natural defences and long-term health.
The number 1 ingredient is always high-quality pieces of chicken, turkey, salmon or lamb, frozen to lock-in key nutrients and perfectly cooked for delicious taste.
PRO PLAN Everyday Nutrition wet and dry dog food is made with quality pieces of chicken, turkey or fish and includes key nutrients, to help promote dogs' overall health.
Learn more about us
Help maintain your dog’s digestive health with PRO PLAN® FortiFlora probiotic supplement. Developed by Purina experts, it helps support intestinal microflora and digestive balance. Easy to add to daily meals for everyday nutritional support.
Help support your puppy’s growth and development with PRO PLAN® Healthy Start Large Athletic Puppy Chicken dry dog food. Formulated with high-quality ingredients to provide targeted nutrition including colostrum, proven to help support immune response. Developed by Purina vets this complete dry dog food helps support overall wellbeing of Small & Mini breed puppies during the early stages of life.
Our articles
Expert insights on our products
Common questions about Pro Plan
Dental problems are the most commonly diagnosed health condition in dogs over the age of three.
Read more to understand how you can help support their dental health.
Learn more about your dog’s teeth, common dental problems and how to look after their teeth in the articles below.
Dog Dental Chart
What is Plaque?
Halitosis & Bad Breath in Dogs
Gum Disease in Dogs
How to Look After Your Dog’s Teeth
Caring for Puppy, Adult & Senior Dogs Teeth
Ensuring your dog gets the right level of nutrition is very important. Working out the right amount to feed can be tricky as you need to consider a few different factors, such as weight, age, lifestyle etc. Puppy diets can be particularly confusing as you also need to understand what their estimated adult weight will be too!
However, don't worry! With a few questions answered, our advisors will be able to guide you in the right direction. Give us a call on 0800 212 161 or message us through the Contact Us page to start the conversation.
To help maintain your pet foods freshness, it is recommended that you store the products in a cool, dry place, away from moisture, sun and heat.
For Dry Pet Food
Once opened, we recommend keeping the packaging as airtight as possible in between meals to help maintain optimal freshness.
Some pet owners choose to decant their pets food into a storage container. If this is your preferred method, remember to wash the storage container regularly and avoid mixing multiple packs of pet food into one container. It is also best to keep the products outer packing to hand should you need it.
For Wet Pet Food
Once opened, keep the packaging as airtight as possible and pop in the fridge to be consumed within 24-48 hours.
Don’t forget to also look out for ‘use-by’ dates on your pet food packaging and do not offer out of date products to your pet.
It is not enough to know how much of a nutrient is present in a food, but rather how much of that nutrient is bioavailable.
BIOAVAILABILITY is the amount of nutrient that is not only absorbed from the intestinal (or digestive) tract, but also available in a form that is useable by tissues.
DIGESTIBILITY is the amount of a nutrient present in food that is absorbed in the body. The digestibility of a nutrient is obtained by measuring how much of the nutrient is transported out of the body. It does not measure the amount of nutrient that is actually available for use by target tissues.
While both digestibility and bioavailability are generally accepted techniques to determine the nutrient value of a food, bioavailability is considered a more sensitive measure. Nutrient bioavailability means getting the most out of food. The higher the bioavailability, the more nutrients pass through the intestinal wall and go to work nourishing the pet’s cells and tissues. Optimal health depends on the pet’s cells being completely nourished.
Purina has proved with a scientific study that our Purina Pro Plan products deliver higher nutrient levels and bioavailability.
