Our sensitive skin dog food with OPTIDERMA:

  • Selected protein sources for sensitive dogs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Clinically proven to help support healthy skin
  • Contains high quality protein from salmon

Daily feeding amounts g/day

< 1h activity 1 to 3h activity
1-5kg 35-110 40-125
5-10kg 110-175 125-200
10-15kg 175-225 200-260
15-20kg 225-275 260-315
20-25kg 275-320 315-365
25-35kg 320-400 365-460
35-45kg 400-475 460-545
45-60kg 475-575 545-660
60-70kg 575-640 660-730

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.

Keep pet food in a cool and dry place. Best before date, registration and batch numbers: see coding on back of pack.

® Reg. Trademark of Société des Produits Nestlé S.A.

Complete pet food for medium size adult dogs with sensitive skin


Salmon* (17%), Rice* (14%), Dehydrated salmon protein*, Maize gluten meal*, Animal fat, Maize*, Soya meal*, Maize grits*, Dried beet pulp*, Maize starch, Digest, Cellulose, Minerals, Dried egg*, Soyabean oil, Fish oil.

* Protein sources

KEY NUTRIENTS* Unit Medium Adult
Moisture % 8.00
Protein % 29.00
Fat Content % 18.00
Carbohydrate % 34.50
Crude Fibres % 3.00
Crude Ash % 7.50
Calcium % 1.12
Phosphorus % 0.87
Sodium % 0.50
Chloride % 0.84
Potassium % 0.66
Magnesium % 0.11
Iron mg/kg 164.57
Zinc mg/kg 206.63
Copper mg/kg 18.66
Manganese mg/kg 51.84
Iodine mg/kg 2.79
Selenium mg/kg 0.53
Vit A IU/kg 28106.61
Vit D3 IU/kg 1797.83
Vit E IU/kg 486.30
Vit K mg/kg 0.20
Vit C mg/kg 70.00
Vit B1 mg/kg 35.38
Vit B2 mg/kg 16.16
Vit B3 mg/kg 203.52
Vit B5 mg/kg 57.71
Vit B6 mg/kg 20.32
Vit B8 mg/kg 0.19
Vit B9 mg/kg 5.44
Vit B12 mg/kg 0.30
Choline mg/kg 1914.40
Taurine mg/kg 850.97
Omega- 6 % 2.20
Linoleic % 1.60
Omega- 3 % 0.90
DHA % 0.50
EPA + DHA % 0.80
Metabolisable energy (calculated) Kcal/kg 3752.50


Rating Snapshot

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5 stars 18 reviews with 5 stars.
4 stars 3 reviews with 4 stars.
3 stars 0 reviews with 3 stars.
2 stars 0 reviews with 2 stars.
1 stars 0 reviews with 1 star.

Average Customer Ratings

Overall 4.9
Product Benefit 5.0
Product Quality 4.9
Pro Plan range offers targetted health benefits to support pet's long-term health 5.0
1–8 of 21 Reviews  
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  1. 5 out of 5 stars.


    I didn’t think that my dog would eat this to be honest. She’s very fussy with dry food. On receiving a complimentary sample. I mixed half her normal food and half a cup of this together. Which then -most of this was just sniffed at and picked out. But I continued using this (half and half) and have done so for over a week. Well now it’s just the norm and she’s not even fazed. She eats it without fuss. Her hair is super soft at the moment and I’ve barely noticed her scratching. She normally had dry skin bits on her ears which are normally white, they don’t bother her. But I can’t seem to find those either at the moment. There’s been less gas from her too lol (My girl is a cross between staffy and boxer) I love the packaging and resealable packet. The design of the bag means It’s so much easier to pour straight into the bowl. I love anything that makes my life easier and saves me time. She’s eating it all up and the moment. Which she doesn’t normally do when I’ve brought other brands. I’ve tried all sorts of brands from cheap supermarket to big named brands. And the more expensive brands she’s turned her her nose up at. Super impressed with how this brand and food has turned out.

    1 person found this review helpful. 0 people did not find this review helpful.
  2. 5 out of 5 stars.

    Happy dog and happy mum!

    I was given a free sample of this dog food to try as my dog has sensitive skin. I have to be honest and say that I wasn’t expecting to see much difference in his skin but the results are actually amazing! He used to have dry itchy skin and lots of dandruff could be seen but since eating this food, the dandruff has gone and he is no longer itching and scratching all the time, which is a relief to both my dog and to me!! This food must also taste great as he wolfs it all down without hesitation and then proceeds to lick the bowl clean. I have now bought a big sack of this food as I am so impressed and happy with it. Thank you Purina pro plan for making us happy and itch free!

    0 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Natural Goodness

    I have been trialing this food for several weeks now and have really noticed a difference in my dogs coat. My dog gets seasonal flank and nothing seems to help but I have noticed an improvement whilst she has been on this food.

    0 people found this review helpful. 0 people did not find this review helpful.
  4. 5 out of 5 stars.

    My dog loved it

    I had a free sample and my dog Toby couldn’t wait to get into the bag and scuff it all. I will be defo buying it again instead of his normal one he has. He’s quite fussy with what he eats and he loves this one.

    1 person found this review helpful. 0 people did not find this review helpful.
  5. 5 out of 5 stars.

    Purina food for my dogs skin

    I have been using the Purina dog food now for a couple of weeks, I think my dog would take to it only because he hates change. Well my Staffie loves the new food, not wasted any of it has also helped him put on a bit of weight and his skin and coat are looking better. My zico used to scratch all day at one stage I thought he had fleas but no and after giving him Purina complete he scratches less if at all.

    0 people found this review helpful. 0 people did not find this review helpful.
  6. 5 out of 5 stars.

    Wow wow wow

    From the first day I changed Toby’s food to Pro Plan iv been amazed in the difference, his coat is shiny and he’s not itching as much as before, the main thing I noticed is he no longer has really bad breath, very pleased, definitely recommending to family & friends

    0 people found this review helpful. 0 people did not find this review helpful.
  7. 5 out of 5 stars.


    My dog is a very fussy eater didn’t like the food on its own but with some water or gravy he loved it. Also helped him with putting on a bit of weight which he needed and his skin seems to be a little bit less scabby. Would recommend! :)

    0 people found this review helpful. 0 people did not find this review helpful.
  8. 5 out of 5 stars.

    Absolute game changer!

    I have a 3 year old Staffy who gets bald patches, red rashes and itchy feet - even the vet prescribed shampoo didn't clear it. Plus, it never helped that she is picky with her food. These biscuits? Game changer. She -asks- to be fed, devours the biscuits and even asks for more. This was the main thing for me, I can never get her to eat her needed amount but now - I'll admit - she's eating almost double the amount. Not only that, but her little red chest rash has disappeared and, touch wood, no paw chewing!

    Although I tried the free sample bag, this is a genuine review, I honestly advise anyone who's dog has skin issues to give these biscuits a try as I will be making the transition to using these permanently. It's definitely worth while!

    0 people found this review helpful. 0 people did not find this review helpful.
1–8 of 21 Reviews