Deliver accessible product information and pet care advice
Our Goals
By 2018
Make information more accessible by providing easy to understand product information and nutrition advice on pack .
Our Point of View: Purina, Nutrition Information, and Advice
Our materiality study highlighted that pet lovers today are really scrutinizing our brands and products. They want to know everything that goes into our products, the more information, the better. They want to have information at any given point of time and in any way they want it – on the packaging, on the website and via any new different digital tools that are out there. We recognise that whilst we already share product information, it is not always as easy as it should be for pet lovers to understand. At Purina, nutritional information is something we want everyone to be able to access and use.
We believe in empowering consumers to make informed choices so are committed to providing comprehensive and transparent education and advice. We work with pet food nutrition specialists, authorities and industry bodies to provide sustained and, where appropriate, independent information for customers so they can feel confident that they have the knowledge they need to make their own decisions.
Building on Nestlé CSV
Nestlé Commitment: Deliver nutrition information and advice on all our labels
Nestlé Commitment: Provide education programmes for good nutrition practices
Our other commitments
Create jobs at Purina for young people across Europe
We recognise that attracting and retaining great people is critical for the future of our business.
Promote pets in the workplace
We want to use our expertise in allowing pets in our offices to help other companies do the same.
Remove artificial colourants from our products
Many of our products are already free from artificial colourants. By 2023 all will be.
Promote responsible pet ownership programmes for children
We want to help educate more children across Europe to learn about responsible pet ownership.
Implement responsible sourcing
We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.
Improve the environmental performance of Purina’s packaging
We have an obligation to reduce our environmental impact and encourage recycling.
Promote pet adoption through collaborations and partnerships
We want to help more pets find loving homes.