LIVECLEAR® Allergen Reducing Senior Cat Food Rich in Turkey


Discover PRO PLAN® LIVECLEAR® - the first cat-allergen reducing food to offer cat owners a safe, effective and feline-friendly approach to reducing their exposure to allergens - whilst keeping cats in their homes and on their laps.


All cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR®, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. When fed daily, LIVECLEAR® reduces the allergens on cat hair by an average of 47%, from the 3rd week of daily feeding*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

What are the benefits of PRO PLAN® LIVECLEAR® Sterilised Adult 7+ cat food?

PRO PLAN® LIVECLEAR® Sterilised Adult 7+ cat food offers an outstanding complete and great-tasting nutrition for the long-term health of your mature cat as it helps support their vital functions (immune, renal, digestion) for a longer, healthier life.

Discover the difference LIVECLEAR® could make to your allergen management routine - to get you and your cat closer.

*A 10 week controlled study of 105 cats showed an average reduction of 47% starting from the 3rd week of daily feeding.

PRO PLAN® LIVECLEAR® is available exclusively at Pets at Home and Purina online shop.

Reduces allergens on cat hair from 3 weeks of feeding*

Reduces allergens on cat hair from 3 weeks of feeding*

support key vital functions

Helps support key vital functions (immune, renal, digestion) for a longer, healthier life thanks to a proprietary combination of prebiotics, anti-oxidants, omega 3 and 6 fatty acids.

urinary health

Helps maintain urinary health in neutered cats thanks to balanced levels of minerals

an ideal body weight

Helps maintain an ideal body weight thanks to high protein levels, added fibre and low carbohydrate level

Please chose your cats weight and choose the corresponding amount to be fed per day. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

Senior 7+ year

Cat weight (kg) Total daily amount 7 to 11 years (gram) Total daily amount from 12 years (gram)
3 40 45
5 65 75
7 90 105

We recommend introducing LIVECLEAR® to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets.

For sustained benefits, feed daily and store in a cool, dry place.

If you stop feeding LIVECLEAR®, the allergen-reduction effect will stop. While LIVECLEAR® should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available.

LIVECLEAR® is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households. Consult your veterinarian or the Purina Care line for more information.

Turkey (14%), dried poultry protein, corn protein meal, rice, soya meal, wheat gluten, wheat, pork fat, corn starch, dried egg, wheat middlings, chicory (2%), minerals, soybean oil, cellulose, fish oil, digest, egg yolk powder, yeast.
Key nutrient values Dry
Analytical constituents:  
Protein 40%
Fat Content 15%
Crude Ash 6.5%
Crude Fibre 3.0%
Omega-3 fatty acids 0.5%
Omega-6 fatty acids 3.1%
Metabolizable energy (ME)1 3.97 Kcal/kg
Nutritional additives:
Vit A: 33 000
Vit D3: 1 000
Vit E: 1 440
Vit C: 140
Iron (II) sulphate monohydrate  75
Calcium iodate anhydrous 1.9
Copper (II) sulphate pentahydrate 11
Manganous sulphate monohydrate 35
Zinc sulphate monohydrate 120
Sodium selenite 0.11

1 Calculated following NRC 2006 equations.


Share this with people you know