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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
"New preferred dry food!"
5/5

Our rescue dog has been a tad fussy with dry food, we have changed brand several times as he has either not liked it or had digestive issues. This was the first time he shared any interest in a newly opened pack of dry food, so when he tucked straight away, well surprised doesn't cover it. We were trying to get through the previous dry food before testing this, but given it away as sandy isn't interested in the old stuff. - he's a concert and therefore so are we. The issues before were digestive, he seemed to have some allergy that flares up with dry food, but a couple of weeks in and he has been much better, and always eats his meals. The other positive is smell, yes this dog food still smells like dried dog food but it doesn't have the overbearing stench, the room clearing capabilities of other brands, it feels like we have gained a room!!! Very pleased, our go to dry food for Sandy!

Kwakba |
Farnborough, Hampshire |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Clean shiny bowls and gentle on the tummy !!"
5/5

My dogs absolutely loves this food, he hasn’t had any tummy problems at all. So many other brands seemed to give him the runs and terrible wind. My dog loves to eat this product every day, He spins around in circles waiting for his breakfast. He leaves his bowl shiny and clean, so I'm sure he loves it I wouldn't feed him anything else now I am converted.

sarsar321 |
East Yorkshire |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Great Stool Quality"
5/5

My Belgian Malinois eat this one. Ive tried another brands too, for best stool quality, less stool this is the best product so far. Also not bad smell. Just the protein amount should be more than this... Overall its 5/5

Gurcan |
Istanbul |
December 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Best food we've found so far - and he agrees!"
5/5

Our dog (10Kg, 3 yrs) clearly has a highly sensitive digestion. This food has made stops during walk-time less of a challenge, and it's clearly a healthy food. Happily, he evidently loves it, and there's never any hesitation at feeding times.

Phil H |
Walthamstow |
October 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food