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Your Pet, Our Passion.
Pro Plan® Dry Cat Food

PRO PLAN® Adult 7+ Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food

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Available sizes:
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support key vital functions (immune, renal, digestion) for a longer, healthier life thanks to a proprietary combination of prebiotics, anti-oxidants, omega 3 and 6 fatty acids.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps maintain an ideal body weight thanks to high protein levels, added fibre and low carbohydrate levels.
Product overview

Features

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support key vital functions (immune, renal, digestion) for a longer, healthier life thanks to a proprietary combination of prebiotics, anti-oxidants, omega 3 and 6 fatty acids.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps maintain an ideal body weight thanks to high protein levels, added fibre and low carbohydrate levels.
  • High quality Turkey n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult 7+ offers an outstanding complete and great-tasting nutrition for the long-term health of your mature cat as it helps support their vital functions (immune, renal, digestion) for a longer, healthier life.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Turkey (14%)
Dried poultry protein
Corn protein meal
Rice
Soya meal
Wheat gluten
Wheat
Pork fat
Corn starch
Dried egg
Wheat middling
Chicory (2%)
Minerals
Soybean oil
Cellulose
Fish oil
Digest
Egg yolk powder
Yeast

Calories

3918 kcal/kg

Nutrition & Analytical Constituents

Protein: 40.0%
Fat content: 15.0%
Crude ash: 6.5%
Crude fibre: 3.0%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 3.1%.

Nutritional additives

IU/kg:
Vit A: 33,000;
Vit D3: 1,000;
Vit E : 1,440.

mg/kg :
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 75);
Calcium iodate anhydrous (I: 1.9);
Copper (II) sulphate pentahydrate (Cu:11);
Manganous sulphate monohydrate (Mn:35);
Zinc sulphate monohydrate (Zn:120);
Sodium selenite (Se:0.11).
Antioxidants.

Feeding guide

Recommended daily amount (g/day)

Cat Weight: 3kg, Total daily amount 7 to 11 yrs: 40g
Cat Weight: 5kg, Total daily amount 7 to 11 yrs: 65g
Cat Weight: 7kg, Total daily amount 7 to 11 yrs: 90g

Cat Weight: 3kg, Total daily amount from 12 yrs: 45g
Cat Weight: 5kg, Total daily amount from 12 yrs: 75g
Cat Weight: 7kg, Total daily amount from 12 yrs: 105g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available.  LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households. 

Reviews

4.6
39 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.7
  • Product Quality
  • 4.9166666666667
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.75
"Both cats flat out refused"
3/5

I was looking forward to have our cats try out the Live clear dry food as my husband is allergic and the cats usually eat another of their dry foods. Sadly both cats flat out refused, both mixed in with their usual food and on its own. They tasted it and that was it, no interest. I love the idea and the ingredients are great, but it was a complete no go.

Taigasaurus |
Colne |
July 2023
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"Excellent"
5/5

Excellent biscuits not only do they offer benefits to my cats health they have a antiallergy technology for my cats fur. The biscuits are small inside which is better for older cats who struggle with larger biscuits, My cat who is extremely fussy about biscuits really enjoys these biscuits highly recommend.

jpodmore949 |
Coventry |
July 2023
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"My cat loves this food"
5/5

My 13 year old kitty absolutely loves this food, it did upset her tummy at first due to a food change but she is loving it. She's a very picky eater yet this food is going down a treat, in fact I've even tried my other 3 cats on it aswell and they also all love it, I think I may have to change from my regular food to this for them.

Gcgemz1 |
Washington |
July 2023
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"My cat loves this"
5/5

From the moment we first gave our cat these biscuits she's meowed for them ever since. Each serving given has been eaten quickly and fully. She has some in a treat ball too which she finishes easily. They are small biscuits which is easy for her to eat, especially as she's an older cat. The advantages are the allergy aspect which I've noticed as I have an allergy to pets. I'm not sneezing as much, even though my cat is shedding a lot of hair at the moment. She obviously likes the taste of these and I'm glad that they are benefiting her health at the same time. A good resealable bag to keep them in, although it's a bit hard to pour the biscuits into a bowl from this and it might be easier to use a small bowl inside. Overall, a great product to give your cat a balanced diet.

Disneymania |
Warrington |
July 2023
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PRO PLAN® Adult 7+ Allergen Reducing Sterlised LIVECLEAR® Turkey Dry Cat Food
PRO PLAN® Adult 7+ Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food