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Pro Plan® Dry Cat Food

PRO PLAN® Adult 7+ Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food

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Available sizes:
2.8kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support key vital functions (immune, renal, digestion) for a longer, healthier life thanks to a proprietary combination of prebiotics, anti-oxidants, omega 3 and 6 fatty acids.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps maintain an ideal body weight thanks to high protein levels, added fibre and low carbohydrate levels.
Product overview

Features

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps support key vital functions (immune, renal, digestion) for a longer, healthier life thanks to a proprietary combination of prebiotics, anti-oxidants, omega 3 and 6 fatty acids.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps maintain an ideal body weight thanks to high protein levels, added fibre and low carbohydrate levels.
  • High quality Turkey n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult 7+ offers an outstanding complete and great-tasting nutrition for the long-term health of your mature cat as it helps support their vital functions (immune, renal, digestion) for a longer, healthier life.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Turkey (14%)
Dried poultry protein
Corn protein meal
Rice
Soya meal
Wheat gluten
Wheat
Pork fat
Corn starch
Dried egg
Wheat middling
Chicory (2%)
Minerals
Soybean oil
Cellulose
Fish oil
Digest
Egg yolk powder
Yeast

Calories

3918 kcal/kg

Nutrition & Analytical Constituents

Protein: 40.0%
Fat content: 15.0%
Crude ash: 6.5%
Crude fibre: 3.0%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 3.1%.

Nutritional additives

IU/kg:
Vit A: 33,000;
Vit D3: 1,000;
Vit E : 1,440.

mg/kg :
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 75);
Calcium iodate anhydrous (I: 1.9);
Copper (II) sulphate pentahydrate (Cu:11);
Manganous sulphate monohydrate (Mn:35);
Zinc sulphate monohydrate (Zn:120);
Sodium selenite (Se:0.11).
Antioxidants.

Feeding guide

Recommended daily amount (g/day)

Cat Weight: 3kg, Total daily amount 7 to 11 yrs: 40g
Cat Weight: 5kg, Total daily amount 7 to 11 yrs: 65g
Cat Weight: 7kg, Total daily amount 7 to 11 yrs: 90g

Cat Weight: 3kg, Total daily amount from 12 yrs: 45g
Cat Weight: 5kg, Total daily amount from 12 yrs: 75g
Cat Weight: 7kg, Total daily amount from 12 yrs: 105g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available.  LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households. 

Reviews

4.6
39 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.7
  • Product Quality
  • 4.9166666666667
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.75
"Tasty Food and Good Kibble Shape"
5/5

At first I gave my cat some of the ProPlan LiveClear Senior food at the same time as their normal food to adjust but after that she really liked it. The kibble shapes are smaller than I'd expected but again, my cat loves them...I'm also convinced her poop smells less!

luvlycake |
Manchester |
July 2023
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"A good choice"
4/5

I was impressed with the size of the bag, as was Squeak! Also the small size of the biscuits. Often, with his usual dried food, a pile of bits of biscuit are left discarded in his bowl. Not so with these smaller biscuits.
As for the allergin aspect I am yet to notice any changes as he has only been eating the food for just over a week. This was the main reason I wanted Squeak to try this food as my husband is allergic to him!

Littleeak |
Rugeley |
July 2023
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"My cat can’t get enough of these!"
5/5

As soon as these arrived my cat was interested in these biscuits and keeps scratching at the bag wanting more. There is always an empty bowl after giving some of these biscuits. My cat loves that they are small sized biscuits which are easier for him to eat as he doesn’t have a lot of teeth. Even his brother was trying to get some. I love that they are good for my cat’s health and help with allergies. I will be recommending these to family and friends.

dawndevil |
Edinburgh |
July 2023
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"My fussy cat loves this"
4/5

When it comes to trying new food, my cat is usually a bit hesitant and often turns his nose up at things he hasn't tried before- this wasn't the case with Purina Pro Plan LiveClear. My cat instantly began devouring this food after I filled his bowl and immediately started meowing for more when he was finished. He's been enjoying this food for a little while now and I'm pleased to say that his coat is already looking very glossy and feels softer too. As he is a sterilised indoor cat, I also appreciate that this food has a high protein content and is packed with high-quality ingredients to support my cat's urinary tract health. He seems to be very happy on this food.

BunnyClaws |
Glasgow |
July 2023
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