- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
Features
- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
- Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion
- Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions
- Healthy natural defences with antioxidants to help support natural defences
- Complete pet food for adult dogs with sensitive skin, coat and digestion
BETA: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps manage reactions in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.
Ingredients
Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1Natural prebiotic
Nutrition & Analytical Constituents
Protein: 25.0%
Fat content: 14.0%
Crude ash: 6.0%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 2.7%
Nutritional additives
IU/kg:
Vit A: 19000
Vit D3: 1100
Vit E: 90
mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)
Antioxidants
Calories
380kcal per 100g
Daily feeding amounts for adult sensitive dogs (grams per day)
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
|---|---|---|
| 10 | 170 | 195 |
| 12 | 195 | 220 |
| 14 | 215 | 245 |
| 16 | 235 | 270 |
| 18 | 255 | 290 |
| 20 | 270 | 310 |
| 22 | 290 | 330 |
| 24 | 310 | 350 |
| 25 | 315 | 360 |
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
| 5-10 | 110-170 | 125-195 |
| 10-25 | 170-315 | 195-360 |
| 25-45 | 315-470 | 360-535 |
| 45-70 | 470-630 | 535-720 |
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.
Reviews
My Boxer has itchy sensitive skin so I bought her the Beta Salmon. She absolutely loves the food, has a good old crunch on the big kibbles which slows her down. Boxer's are at risk from a life threatening condition called bloat which is caused by eating too quickly, so the slowing down of eating is a bonus. I have gone from watching her itch and scratch 20-30 times a day to 1 or 2 times a day and it can only be due to the change in food. This food is a game changer and a keeper.
My dog loved this food. His stomach is much more settled and he seems calmer. He doesn't see to be itching as much either. I would definitely recommend.
My senior French bulldog really enjoyed the taste and shape and size of the kibble. It meant he ate his food slowly due to having to properly chew the bigger bits of kibble. I observed him chewing much longer then before and this is probably due to the bigger kibble sizes . I am glad because normally he eats very fast which is not really healthy. I also love the fact that there is prebiotic added to support his gut as gut issues is one of most common health issues French bulldogs have when they are adult dogs. We love and recommend purina beta
I bought this to try something different to the normal AVA. The packaging says that Salmon is the biggest ingredient but no other info about ingredients. Just looked on your website and noticed that yes salmon is the largest listed percentage BUT you don't give the % for wheat or grain which will make up the bulk of the food. Careful choice of words to deliberately misleading is unacceptable for a reputable business. Bad form!