Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Sensitive Salmon Dry Dog Food

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Available sizes:
2kg
14kg
  • Salmon is #1 ingredient
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
  • Tailored nutrition to help support sensitive skin and digestion
Product overview

Features

  • Salmon is #1 ingredient
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition to help support sensitive skin and digestion        
  • Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion    
  • Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions    
  • Healthy natural defences with antioxidants to help support natural defences
  • Complete pet food for adult dogs with sensitive skin, coat and digestion

BETA: Free the Real Dog Inside

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps manage reactions in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition

Ingredients

Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1Natural prebiotic

Nutrition & Analytical Constituents

Protein: 25.0%
Fat content: 14.0%
Crude ash: 6.0%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 2.7%

Nutritional additives

IU/kg:
Vit A: 19000
Vit D3: 1100
Vit E: 90

mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)

Feeding guide

Daily feeding amounts for adult sensitive dogs (grams per day)

Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
10 170 195
12 195 220
14 215 245
16 235 270
18 255 290
20 270 310
22 290 330
24 310 350
25 315 360
Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
5-10 110-170 125-195
10-25 170-315 195-360
25-45 315-470 360-535
45-70 470-630 535-720

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.

Reviews

4.5
56 reviews

Rating snapshot

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Average customer ratings

Overall
  • Helps keep your dog full of vitality
  • 4.4390243902439
  • Are made with natural ingredients
  • 4.725
  • Supports healthy digestion
  • 4.6923076923077
"Carefully worded packaging"
1/5

I bought this to try something different to the normal AVA. The packaging says that Salmon is the biggest ingredient but no other info about ingredients. Just looked on your website and noticed that yes salmon is the largest listed percentage BUT you don't give the % for wheat or grain which will make up the bulk of the food. Careful choice of words to deliberately misleading is unacceptable for a reputable business. Bad form!

entdgc |
Congleton |
April 2024
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  • Are made with natural ingredients
  • Helps keep your dog full of vitality
  • Supports healthy digestion
"Unbelievable difference with her itchy skin"
5/5

My Boxer has itchy sensitive skin so I bought her the Beta Salmon. She absolutely loves the food, has a good old crunch on the big kibbles which slows her down. Boxer's are at risk from a life threatening condition called bloat which is caused by eating too quickly, so the slowing down of eating is a bonus. I have gone from watching her itch and scratch 20-30 times a day to 1 or 2 times a day and it can only be due to the change in food. This food is a game changer and a keeper.

Maxine |
Basingstoke |
December 2023
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  • Are made with natural ingredients
  • Helps keep your dog full of vitality
  • Supports healthy digestion
"Highly recommended"
5/5

My dog loved this food. His stomach is much more settled and he seems calmer. He doesn't see to be itching as much either. I would definitely recommend.

Monkeymuma |
Exeter |
August 2023
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"Happy senior"
5/5

My senior French bulldog really enjoyed the taste and shape and size of the kibble. It meant he ate his food slowly due to having to properly chew the bigger bits of kibble. I observed him chewing much longer then before and this is probably due to the bigger kibble sizes . I am glad because normally he eats very fast which is not really healthy. I also love the fact that there is prebiotic added to support his gut as gut issues is one of most common health issues French bulldogs have when they are adult dogs. We love and recommend purina beta

Chmurka88 |
Farnborough |
August 2023
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BETA® Sensitive Salmon Dry Dog Food
BETA® Sensitive Salmon Dry Dog Food