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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Skin Salmon Dry Dog Food

From
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Available sizes:
3kg
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Salmon as No1 ingredient & High protein
  • Helps support healthy skin and a shiny coat
  • Selected protein sources, formulated without wheat
  • Helps support healthy joints
  • Science based nutrition with no added colourants
  • Formulated for total dental care
Product overview

Features

  • Salmon as No1 ingredient & High protein    
  • Helps support healthy skin and a shiny coat    
  • Selected protein sources, formulated without wheat    
  • Helps support healthy joints    
  • Science based nutrition with no added colourants    
  • Formulated for total dental care    

Care for your dog's sensitive skin and coat with PRO PLAN Sensitive Skin dry dog food, scientifically designed to help support healthy skin and shiny coats. 

Purina PRO PLAN Sensitive Skin dry dog food is made with high quality salmon pieces as the first ingredient. This dry dog food is carefully formulated with selected protein sources and no wheat*, making it especially suitable for sensitive dogs. Increased levels of long chain omega-3 fatty acids (0.7%), specific vitamins and zinc help support sensitive skin. The high protein content helps maintain strong muscles and an ideal body condition. 

Purina PRO PLAN Sensitive Skin MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids to help support healthy teeth and gums. It is rich in high quality salmon and provides optimal nutrition for your medium dog's adventures from 12-15 months until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE SKIN products can make to your dog's health and wellbeing. 
If you want to give your dog a bit of variety, explore the different flavours of PRO PLAN recipes with added benefits - for example Chicken in Everyday Nutrition or Lamb in Sensitive Digestion products. 

*These recipes are produced in a facility where grains are handled.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality salmon (including head, bone, meat) (17%)
Rice (14%)
Dried salmon protein
Corn protein meal
Corn
Animal fats
Soya meal
Dried beet pulp
Corn grits
Digest
Corn starch
Dried vegetable fibre
Minerals
Dried egg
Soybean oil
Fish oil 

Calories

394kcal/100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 18.0%
Crude ash: 7.0%
Crude fibre: 3.0%

Nutritional additives

IU/kg:
Vit A: 38000
Vit D3: 1000
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 120)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 13)
Manganous sulphate monohydrate: (Mn: 46)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.035)                                              

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                  

Recommended daily amount (g/day)
Body weight (kg) 1 h activity (g/day) 1 to 3 h activity (g/day)
1 35 40
5 105 120
10 165 190
15 215 250
20 260 300
25 305 350
35 380 435
45 450 515
60 550 625
70 610 695

Reviews

4.8
41 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8181818181818
  • Product Quality
  • 4.8125
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
"Great product"
5/5

I had this to test a few weeks back , my dog suffers with sensitive skin but since using this she’s been less irritated and more comfortable and I’m really pleased and would totally recommend this to everyone I know

Chadwickjess16 |
Worcester Worcestershire |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Great"
5/5

My dog is a very fussy eater didn’t like the food on its own but with some water or gravy he loved it.
Also helped him with putting on a bit of weight which he needed and his skin seems to be a little bit less scabby. Would recommend! :)

Kayleigh1234 |
Melksham |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"not eating it no more"
4/5

looks very good dom the dog was eating it. but now shes gone of it tryed mixing it with her favourite wet food but nothing..... i had to give her normal food as she was
hungry

Gareth77 |
ystard rhonnda |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Impressed!"
5/5

I didn’t think that my dog would eat this to be honest. She’s very fussy with dry food. On receiving a complimentary sample. I mixed half her normal food and half a cup of this together. Which then -most of this was just sniffed at and picked out. But I continued using this (half and half) and have done so for over a week. Well now it’s just the norm and she’s not even fazed. She eats it without fuss. Her hair is super soft at the moment and I’ve barely noticed her scratching. She normally had dry skin bits on her ears which are normally white, they don’t bother her. But I can’t seem to find those either at the moment. There’s been less gas from her too lol (My girl is a cross between staffy and boxer)
I love the packaging and resealable packet. The design of the bag means It’s so much easier to pour straight into the bowl. I love anything that makes my life easier and saves me time.
She’s eating it all up and the moment. Which she doesn’t normally do when I’ve brought other brands. I’ve tried all sorts of brands from cheap supermarket to big named brands. And the more expensive brands she’s turned her
her nose up at. Super impressed with how this brand and food has turned out.

Jen_m_p |
Northamptonshire |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Medium Sensitive Skin Salmon Dry Dog Food
PRO PLAN® Medium Sensitive Skin Salmon Dry Dog Food