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Pro Plan® Dry Dog Food

PRO PLAN® Medium and Large Adult 7+ Age Defence Chicken Dry Dog Food

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Available sizes:
14kg
  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family
  • Maintains healthy mobility thanks to EPA
  • Science based nutrition with no added colourants
Product overview

Features

  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family    
  • Maintains healthy mobility thanks to EPA     
  • Science based nutrition with no added colourants

Promote your dog's mental performance with Purina PRO PLAN Age Defence. From approximately 7 years of age, a dog's brain begins to change how it metabolises glucose, which can affect memory, learning, attention, and decision-making. Purina PRO PLAN Age Defence contains a patented blend of nutrients proven to help improve curiosity and responsiveness by supporting cognitive function, with visible results within 30 days.

Purina PRO PLAN Age Defence dry dog food is made with high quality chicken pieces as the first ingredient, and adapted protein and fat levels to help your dog stay in top shape during his golden years. Each Age Defence Formula also contains specific levels of botanical oils proven to help support cognitive function in the brain and promote alertness, mental sharpness, and family interaction in dogs 7 years and older. Glucosamine and EPA, an omega-3 fatty acid, help support the mobility of your dog's joints for healthy ageing.

Purina PRO PLAN Age Defence MEDIUM&LARGE ADULT 7+ has been developed for ageing adult dogs of medium and large breeds (weighing more than 10 kg). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken with adapted protein and fat levels to provide for the changing needs of your maturing dog and should be fed to dogs aged 7 and older.

Discover the benefits AGE DEFENCE products can make to your dog's health and wellbeing.
Feel good about feeding him a high quality Purina PRO PLAN dog food that tastes so good he'll keep running to the bowl.  

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (16%)
Dried poultry protein
Wheat
Rice (12%)
Corn
Corn protein meal
Vegetable oil fractions (5.5%)
Dried beet pulp
Soya meal
Minerals
Wheat gluten 
Animal fats
Digest
Fish oil

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 15.0%
Crude ash: 7.5%
Crude fibre: 2.0%
EPA: 0.1%
Glucosamine: 400mg/kg

Nutritional additives

IU/kg:
Vit A: 38 000
Vit D3:1 200
Vit E: 650

mg/kg:
Vit C: 165
Iron (II) sulphate monohydrate: (Fe: 140)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 15)
Manganous sulphate monohydrate: (Mn: 54)
Zinc sulphate monohydrate: (Zn: 130)
Sodium selenite: (Se: 0.16)

Technological additives

mg/kg:
Tocopherol extracts from vegetable oils: 6.

Calories

386kcal per 100g

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                                                                      

Body weight (kg) Daily feeding quantity (g/day)
Less than 1h activity (g/day) 1 to 3h activity (g/day)
10 145 170
25 270 310
35 340 390
45 400 460
70 540 620

Reviews

4.6
166 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5
  • Product Quality
  • 4.7142857142857
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7352941176471
Happy Tovey
5/5

We have been using this for a couple of weeks as Beethoven has reached that certain age where he needs an extra boost. He can be a fussy eater but he’s switched straight to these and we are starting to see our old chap improve and get back to his normal playful self. We will be sticking with these biscuits to help our old dog learn some new tricks.

Louigi |
Bolton |
June 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Doesn't quite hit the mark
4/5

I tried this free through #the insiders. Tried to introduce this to my dog over a few days, in her usual food. She walloped this the first time I put it down, then started to leave and walk away after a few days. I am going to persevere with this though. As the benefits from this food will be good for my dog. She eats it some days and others not, but I don't think this is down to the food, she is just fussy.

Baby Bella |
Wigan |
June 2018
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  • Product Quality
  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Wow wow wow
5/5

Wow I’m so happy that I choose this product to give to my 2 fur babies, they lacked energy, excitement, interest in toys and games!
Now all I can say is they are 2 totally different dogs, they want to play, they are becoming so intelligent. I can’t thank purina enough!! I would never feed them anything else and will be telling all my family and friends to buy this product. Thank you so much

Staceyb90 |
Durham |
June 2018
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  • Product Quality
  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Amazing Dog Food
5/5

I have been feeding my 13 year old Beagle, Zak, this dog food for the last 10 days. I have definitely noticed a difference in the behaviour of my dog as have my friends and family. We have all seen how much more alert and active he has become since eating Purina ProPlan Optiage dog food. At both breakfast and meal times, he now rushes to his dog bowl and laps up the food. It hardly touches the sides! When out walking, his pace is a lot faster. He runs rather than doddles along. It is such a joy to see puppy like behaviour. Zak is a lot happier in himself and he wants to play a lot more. It's like having a puppy at home again. I love it. Zak enjoys his food again. He loves the flavour and texture of the food. We haven't had to mix it with anything else to get him to eat it. This is a food I would definitely recommend and I am certainly going to carry out giving him this food instead of the old food he used to be on.

peteratsea |
Hampshire |
June 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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