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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
"Helping to reduce itching"
5/5

I have been weening my dog gradually onto this product for the past couple of weeks, he has a very sensitive tummy and we struggle to find foods that don’t upset him. I initially used it as occasional treats which he loved. I have gradually put more and more into his food and we are now at 50/50. It doesn’t seem to be upsetting him at all, he is thoroughly enjoying it and over the past few days I have noticed he is itching his ears less! So far so good, hopefully we will soon be on 100% pro plan. I am very impressed with the product, it has a great texture, not too dry and the smell isn’t too strong like some other products we’ve tried. They are good size pieces which fit easily into the treat dispensers and most importantly Bertie seems to be enjoying them! Thanks for letting us test them. Would definitely recommend and if all goes well will certainly be switching to them. Thanks

Loucat22 |
Barnoldswick |
December 2022
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"A food that does what it saids"
4/5

I am impressed with the PRO PLAN® Optidigest Sensitive Digestion Medium Adult Dry Dog Food Lamb. My dog stools are the best they ha e bee n for awhile now which is something i have really been looking for in a food. Im not sire if ots from the food but his tear stain are 100% gone!
The food its self food my Frenchie os i feel alittle on the big side, but he is coping well with it. I have been using it as treats and for breakfast and dinner watering it down with boiling water to mash it, which works really well for him.
The food itself doesnt smell but he still does!

Rosieg99 |
Nr lewes |
December 2022
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"Fussy Collie Break through"
5/5

Hi,
I have an 11 year old Border collie I have struggled on and off since I rescued him with his food and sensitive digestion.watery stools and boats of diahorea. Normally when I open food he looks at it sniffs and walks away and then might eat some later.
When I opened the Purina he was sniffy immeadiately. I have a changed dog, he took some off me and then finished the bowl .
He loves it and eats it as soon as I put it down.
I also like the texture and shape of the kibble, it is not dry and I feel the consistency makes it more palatable.
Especially to my older fussy dog.

Toddy58 |
Stockport |
December 2022
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"My dogs can’t get enough, always empty bowls!"
5/5

We have been trialling our spaniel cross Pippin on the lamb medium dry sensitive digestion. Pippin is VERY fussy, however seem comfortable eating this biscuit on its own where as before she has rejected this with other brands. You can tell it’s made from quality ingredients as it smells strong of lamb. Pippin has not had any digestion problems, healthy poos and healthy pups all round!

Pippintilly4595 |
December 2022
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PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food