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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
"Smells good enough to eat!"
4/5

I was so surprised when this giant bag arrived at my home! I found the packaging looked very high quality and would draw me in on the shelf of a pet store. I opened the bag and my Schipoo couldn’t wait to get his nose in there! The biscuits smell meaty and are not the larger scale when it comes to biscuits so I found my pup liked them as treats rather than as part of his meal, although he munched away at them, we still have a lot left and the bag now fits into a cupboard, I loved the quality of the ingredients and as someone who’s pup has a sensitive tummy it’s so hard to find the right fit! I would definitely recommend and purchase again! (When this giant bag has run out haha)

Natcw22 |
Leicester |
December 2022
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"My doggie says YES"
5/5

My Vizsla loves this food. She can't get enough of it. The kibbles are a good size for her. She has water added to her meals and the kibbles hold their shape well when this is done. She leaves a clean bowl every meal time. I like it as its nutritious and provides her with all the energy she needs to run and leap around the fields we walk. She hasn't had any digestion issues with this food. So her sensitive stomach appears to tolerate this food well. No issues with diarrhoea either.

Stephx |
BISHOPS STORTFORD |
December 2022
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"Great for sensitive pups"
5/5

Our pup is almost 2 years old and she has LOVED trying this food. With other foods she has suffered terribly with gas and sometimes messy poops (sorry!) But since switching to Purina, her gas has stopped and her poops look healthier. As an added bonus her fur is seemingly glossier too. Definitely a winning formula here and we shall be making the switch permenant.

Misst86 |
Peterborough |
December 2022
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"Dog loves it"
5/5

My dog is very fussy with dry food,but as soon as i put some down for him to try he was straight in there,he loves it. The pieces are a good size for my dog,clears the bowl. He is really enjoying this food and always sits and waits for me to fill his bowl,only dry food my dog will eat.

sarah744 |
Southampton |
December 2022
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PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food