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INTRODUCING
PRO PLAN® LIVECLEAR® - the world's 1st and only cat allergen-reducing food

A safe and feline-friendly approach to reducing owners' exposure to cat allergens - whilst keeping cats in your homes and on your laps.

*Satyaraj E. et al, Immunity Inflammation and Disease. 2019; 7(2):68-73

Discover a new way to reduce cat allergens to get you and your cat closer

Being a cat owner is one of life’s great pleasures, but if you or a loved one are sensitive to cat allergens, this could create a barrier and limit the loving interactions between you and your cat. That is why Purina scientists have dedicated over a decade of research into a new, safe and feline-friendly way to reducing cat allergens so you can have fewer limitations and closer interactions with your cat than ever before. Watch this video to learn how Pro Plan®LIVECLEAR® works.

HOW PRO PLAN® LIVECLEAR® WORKS

All cats produce a common allergen, Feld1, in their saliva. Fel d 1 allergen is a very sticky protein that attaches itself to any surface it comes in contact with, a lot like glitter. When cats groom themselves, they spread the saliva onto their hair and with shedding, it gets into the environment.

When cats eat PRO PLAN® LIVECLEAR®, a specific protein sourced from eggs safely binds to the Fel d 1 in cats' saliva and safely neutralises it. Once swallowed, the key ingredient is digested like any other protein, so it’s completely safe.

And when fed daily, PRO PLAN® LIVECLEAR® is shown to reduce the allergens on cat hair and dander from the third week of daily feeding*.

Great tasting, outstanding nutrition for the long-term health of your cat.

Every cat is unique, and so the level of Fel d 1 they produce varies, just as every person's sensitivity level to these allergens is different. There is no ‘one size fits all’ way to manage exposure to cat allergens. Every little bit helps so a combination of management tools often works best to help reduce allergens in your home.

Your house environment is loaded with Fel d 1 allergens. Like glitter, this very sticky protein attaches itself to any surfaces and can remain there for a very long time. Therefore it is important to maintain your current cat allergen management regimen to allow PRO PLAN® LIVECLEAR® to add that extra bit of help.

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Where can I buy Pro Plan® Liveclear®?

PRO PLAN® LIVECLEAR ® is available exclusively at Pets at Home and Purina online shop.



PURINA ONLINE SHOP

DISCOVER PRO PLAN® LIVECLEAR® STORIES

Cat owners love their cats, but may have to limit contact with them due to cat allergen sensitivity. With PRO PLAN® LIVECLEAR®, lives are changing for the better. See the difference it has made for real people like you.

"After I started them on Purina® Pro Plan® LiveClear®, and I could hang out with them more, and we could cuddle more, they stopped feeling like Nicole's cats. They started feeling like my cats as well."
– Yu

“LiveClear® has been absolutely life changing for me. We’ll never go back to any other food.”
– Dachelle


Learn more about cat allergens

The Truth About Cat Allergens
The Truth About Cat Allergens
According to AllergyUK, social behaviour has changed and on average, people are now spending around 90% of their time indoors. With this in mind, there’s also many of the allergens...
8 Simple Ways to Manage Cat Allergens in Your Home
8 Simple Ways to Manage Cat Allergens in Your Home
When it comes to living with a cat allergen sensitivity, it’s not easy, but it doesn’t have to be all or nothing. Some of the practices and advice you may find suggested online aren’t feline-friendly and can negatively affect your relationship with your cat...
The Myth of ‘Hypoallergenic Cats’
The Myth of ‘Hypoallergenic Cats’
Many cat lovers are searching for an option that will allow them to introduce a cat to their household while minimising their sensitivity to cat allergens. That’s why many believe ‘hypoallergenic’ or allergen-free breeds could provide a solution...

The Pro Plan® LiveClear® Story

How did Purina discover the breakthrough behind Pro Plan® LiveClear®? With passion, innovation, and more than a decade of groundbreaking research.

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Frequently Asked Questions

Pro Plan® LiveClear® is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.

READ COMMON ANSWERS

100% taste satisfaction guarantee. Or your money back.

We understand that changing your cats diet is a big commitment. We are confident that your cat will enjoy the great taste of PRO PLAN® LIVECLEAR® however if your cat is refusing to eat the food, we are offering 100% money back guarantee.

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