

















- Chicken is #1 Ingredient
- No added artificial colours, flavours or preservatives
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
Features
- Chicken is #1 Ingredient
- No added artificial colours, flavours or preservatives
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition with all the essential nutrients your adult dog needs
- Strong muscles with protein to help support strong musculature
- Healthy skin and shiny coat with vitamins, zinc and omega 3 & 6 fatty acids
- Healthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones
- Complete Pet Food for Adult Dogs
BETA: Free the Real Dog Inside
Being a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life. That is why our PURINA BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein to help support muscle maintenance. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.
Ingredients
Chicken meal (28%)
Wheat*
Corn*
Animal fats
Wheat middlings*
Rice*
Digest
Dried beet pulp
Soya meal
Dried chicory root*1 (1%)
Minerals
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1natural prebiotic
Nutrition & Analytical Constituents
Protein: 26.0%
Fat content: 13.0%
Crude ash: 6.5%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.18%
Omega 6 fatty acids: 3.0%
Nutritional additives
IU/kg:
Vit. A: 19000;
Vit. D3: 1100
Vit E: 90
mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)
Antioxidants.
Calories
374kcal per 100g
Daily feeding amounts for adult dogs (grams per day):
Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
---|---|---|
10 | 175 | 200 |
12 | 195 | 225 |
14 | 220 | 250 |
16 | 240 | 275 |
18 | 260 | 295 |
20 | 275 | 315 |
22 | 295 | 340 |
24 | 315 | 360 |
25 | 320 | 370 |
Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
5-10 | 110-175 | 125-200 |
10-25 | 175-320 | 200-370 |
25-45 | 320-475 | 370-545 |
45-70 | 475-640 | 545-735 |
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.
Reviews

My dog just turned 1 so I decided to switch him from the beta puppy food onto this, foolishly I jumped right into the normal 14kg bag I usually get as it's more convenient due to not being near a store, and I thought it would be alright as he was on the puppy version prior to this.
After a month of him barely eating I have had to spend another £30 on a bag of the puppy food again (as well as a lot of money on wet food to see if it would help him eat it) because my dog HATED this. He is a dachshund and has an overbite, the kibble is unnecessarily big for him and I eventually had to start cutting every piece up which was very time consuming, but even then he would still cry with it in his mouth because of the size. For this food to work for your dog, they will have to be very large, and I am unsure why this is so big if not aimed at a giant dog breed.
Thankfully he is happily eating his puppy kibble again, will be a while before I brave another switch! Wish more brands had images and measurements of their biscuit sizes as it is very frustrating for people who need to order online.