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Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Chicken Dry Dog Food

From
Available sizes:
2kg
14kg
  • Chicken is #1 Ingredient
  • No added artificial colours, flavours or preservatives
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
Product overview

Features

  • Chicken is #1 Ingredient
  • No added artificial colours, flavours or preservatives    
  • Made with selected natural ingredients*    
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition with all the essential nutrients your adult dog needs    
  • Strong muscles with protein to help support strong musculature    
  • Healthy skin and shiny coat with vitamins, zinc and omega 3 & 6 fatty acids
  • Healthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones    
  • Complete Pet Food for Adult Dogs

BETA: Free the Real Dog Inside

Being a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life. That is why our PURINA BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein to help support muscle maintenance. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.

Ingredients & nutrition

Ingredients

Chicken meal (28%)
Wheat*
Corn*
Animal fats
Wheat middlings*
Rice*
Digest
Dried beet pulp
Soya meal
Dried chicory root*1 (1%)
Minerals
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1natural prebiotic

Nutrition & Analytical Constituents

Protein: 26.0%
Fat content: 13.0%
Crude ash: 6.5%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.18%
Omega 6 fatty acids: 3.0%

Nutritional additives

IU/kg:
Vit. A: 19000;
Vit. D3: 1100
Vit E: 90

mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)

Feeding guide

Daily feeding amounts for adult dogs (grams per day):

Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
10 175 200
12 195 225
14 220 250
16 240 275
18 260 295
20 275 315
22 295 340
24 315 360
25 320 370
Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
5-10 110-175 125-200
10-25 175-320 200-370
25-45 320-475 370-545
45-70 475-640 545-735

 

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.

Reviews

4.8
104 reviews

Rating snapshot

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Average customer ratings

Overall
  • Helps keep your dog full of vitality
  • 4.8117647058824
  • Are made with natural ingredients
  • 4.7790697674419
  • Supports healthy digestion
  • 4.8588235294118
"Too big for a small dog"
3/5

Toy Poodle found it too hard to bite. Terrrier had no problems biting it nor did the Vizsla but constitutions became too loose so probably will not buy in future. It looked and smelt alright and was easy to feed but didn’t agree well with them.

katie353 |
Hastings |
August 2023
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"Dry Dog Food Chicken Flavour"
4/5

My dog enjoyed the different sized kibble. It meant he ate his food slowly due to having to properly chew the bigger bits of kibble. This has been a great help as he normally eats really fast! I love the added prebiotic element to ensure my boy is receiving the nutrients he needs as he eats his daily meal. A big paws up from Richmond.

HEREFORD |
August 2023
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"Definitely enjoying it"
5/5

Poppy was interested in the packet of Purina Adult Dry food with chicken . I thought the kibbles might be a bit big for her, but the bag contained a nice mixture of small and large kibble. I think it slows her down eating and she will enjoy her food more. I also think it will help clean her teeth. She is definitely enjoying the food .

Nunn |
Alford |
August 2023
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"great product"
4/5

Rollo is a 2 year old border terrier. My dog can be a fussy eater but he wolfs these down every time. I think the different shapes make eating more fun and interesting for him.
He normally gets bored of a product or flavour but this is not the case here. Empty bowl every time so it s a big 10/10 from us.
These are great to put in a Kong or other such reward items

jimandsarah07 |
mansfield woodhouse |
August 2023
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