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Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Our packs are changing gradually, please be aware you may see a mixture of the old and new designs during this transition period.
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
"Pleasantly surprised.."
5/5

Barney loves fish flavoured biscuits normally, so it took a while to slowly add in the Purina Optigest into his dinners, little by little. He started by just picking out his wet food and his biscuits, and leaving the Purina. I found it funny how he didn't even eat one biscuit. But with perseverance and a little persuasion, and giving him a biscuit or two as treats, he's now almost converted, almost, I still have to mix in a spoonful of fish flavour too. I'm actually surprised at how well his stomach has taken to the new food.. his fish flavour biscuits are Grain Free, so I was a bit dubious at first to see that one of the ingredients was Maize, thankfully everything seems to be fine at the minute.

NanaMonkey |
Cheshire |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Great texture,very Palatable"
5/5

have an 11 year old Border collie I have struggled on and off since I rescued him with his food and sensitive digestion.watery stools and boats of diahorea. Normally when I open food he looks at it sniffs and walks away and then might eat some later.
When I opened the Purina he was sniffy immeadiately. I have a changed dog, he took some off me and then finished the bowl .
He loves it and eats it as soon as I put it down.
I also like the texture and shape of the kibble, it is not dry and I feel the consistency makes it more palatable.
Especially to my older fussy dog.

Toddy62 |
Stockport |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Helping to reduce itching"
5/5

I have been weening my dog gradually onto this
product for the past couple of weeks, he has a very
sensitive tummy and we struggle to find foods that
don't upset him. I initially used it as occasional treats
which he loved. I have gradually put more and more
into his food and we are now at 50/50. It doesn't
seem to be upsetting him at all, he is thoroughly
enjoying it and over the past few days I have noticed
he is itching his ears less! So far so good, hopefully
we will soon be on 100% pro plan. I am very
impressed with the product, it has a great texture, not
too dry and the smell isn't too strong like some other
products we've tried. They are good size pieces
which fit easily into the treat dispensers and most
importantly Bertie seems to be enjoying them!
Thanks for letting us test them. Would definitely
recommend and if all goes well will certainly be
switching to them. Thanks

Loucat22 |
Lancashire England |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
"Great for sensitive tums"
5/5

I started my dog on this as he has a sensitive tummy. We did a 25/75, 50/50, 75/25 mix before going to 100% of the new food. He was very windy at the start, eye wateringly so, but we stuck with it. It has firmed up his stools and he is doing well on it. Sometimes he can be a little reluctant to eat it, but a spot of cold water in the biscuits fixes that.

Mazie |
Scotland |
July 2022
Was this review helpful?
  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Buy Now
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food
PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food