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Pro Plan® Dry Dog Food

PRO PLAN® Medium and Large Adult 7+ Age Defence Chicken Dry Dog Food

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Available sizes:
14kg
  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family
  • Maintains healthy mobility thanks to EPA
  • Science based nutrition with no added colourants
Product overview

Features

  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family    
  • Maintains healthy mobility thanks to EPA     
  • Science based nutrition with no added colourants

Promote your dog's mental performance with Purina PRO PLAN Age Defence. From approximately 7 years of age, a dog's brain begins to change how it metabolises glucose, which can affect memory, learning, attention, and decision-making. Purina PRO PLAN Age Defence contains a patented blend of nutrients proven to help improve curiosity and responsiveness by supporting cognitive function, with visible results within 30 days.

Purina PRO PLAN Age Defence dry dog food is made with high quality chicken pieces as the first ingredient, and adapted protein and fat levels to help your dog stay in top shape during his golden years. Each Age Defence Formula also contains specific levels of botanical oils proven to help support cognitive function in the brain and promote alertness, mental sharpness, and family interaction in dogs 7 years and older. Glucosamine and EPA, an omega-3 fatty acid, help support the mobility of your dog's joints for healthy ageing.

Purina PRO PLAN Age Defence MEDIUM&LARGE ADULT 7+ has been developed for ageing adult dogs of medium and large breeds (weighing more than 10 kg). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken with adapted protein and fat levels to provide for the changing needs of your maturing dog and should be fed to dogs aged 7 and older.

Discover the benefits AGE DEFENCE products can make to your dog's health and wellbeing.
Feel good about feeding him a high quality Purina PRO PLAN dog food that tastes so good he'll keep running to the bowl.  

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (16%)
Dried poultry protein
Wheat
Rice (12%)
Corn
Corn protein meal
Vegetable oil fractions (5.5%)
Dried beet pulp
Soya meal
Minerals
Wheat gluten 
Animal fats
Digest
Fish oil

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 15.0%
Crude ash: 7.5%
Crude fibre: 2.0%
EPA: 0.1%
Glucosamine: 400mg/kg

Nutritional additives

IU/kg:
Vit A: 38 000
Vit D3:1 200
Vit E: 650

mg/kg:
Vit C: 165
Iron (II) sulphate monohydrate: (Fe: 140)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 15)
Manganous sulphate monohydrate: (Mn: 54)
Zinc sulphate monohydrate: (Zn: 130)
Sodium selenite: (Se: 0.16)

Technological additives

mg/kg:
Tocopherol extracts from vegetable oils: 6.

Calories

386kcal per 100g

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                                                                      

Body weight (kg) Daily feeding quantity (g/day)
Less than 1h activity (g/day) 1 to 3h activity (g/day)
10 145 170
25 270 310
35 340 390
45 400 460
70 540 620

Reviews

4.6
199 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5357142857143
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7261904761905
  • Product Quality
  • 4.7080745341615
Good food for the senior dog
4/5

Tian has been enjoying the food although I think it has been too warm for him and he has refused food several times. He has eaten without fuss and his toileting has been significantly better-harder and less frequent. He has always been sociable, friendly, playful and wanting cuddles, so I cannot honestly say that him being on this food has made any significant improvement in this area. He seems to be a happy chappy and it's good to have found a good quality food for him, given that he will be 11 in January. #BrightMindPower #ThanksProPlan #TheInsidersUK

Missi |
Wrexham, North Wales |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Amazing product!
5/5

I have an incredibly fussy dog and she never seems satisfied! One min she likes something and another she wants something else! Tried her on this thinking she would not like them and I was pleasantly surprised! She loves them! Had them every day and not once got bored! So thank you! She seems more alert as well

Zombiekiller87 |
Sheffield |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
My dog loves ProPlan Optiage
5/5

My dog absolutely loves this dog food. She looks forward to meal times every day but I have noticed recently that she has been overly excited for her evening meal. I've never seen a dog eat so quickly in all my life so I can only assume that she thinks it tastes really good. I have also noticed that she is also a lot more energetic and playful of late which I put down to her nutrition. I am going to continue purchasing it as its keeping my 8 year old Labrador fit and healthy.

LauraS1984 |
Scotland |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Max Loves Purina
5/5

Max was happy to volunteer for some market research when he heard it involved his absolute favourite subject - food ! He’s been on Purina 7+ with Optiage for around a month now & he’s delighted to report how much he’s enjoying it.
He’s an old boy as can be seen by his distinguished good looks but his energy levels always perk up at meal times & he thoroughly enjoys his Purina. In fact, he loves it so much, we actually give him the odd kibble as a treat & his favourite pastime is finding them hidden round the house.
The transition to Purina went very smoothly & hasn’t affected his digestion at all. If anything, it seems to have improved as his regular flatulence has definitely reduced. Everyone’s a winner on that score.
It’s a thumbs up from Max

Chapelmead |
Cheshire |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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