Discover the difference nutrition can make
We at PURINA® PRO PLAN® believe nutrition is the foundation for long-term health, well-being and the starting point for an amazing life for your pet. That is why every PURINA® PRO PLAN® diet is guaranteed to provide 100% of the essential nutrients that your pets need and love. With our PURINA® PRO PLAN® diets, we go even further than this excellent nutritional foundation.
With over 90 years of passion and experience, Purina scientists have been researching innovative new ways to enhance the lives of cats and dogs through the power of nutrition, with more than 500 scientists and pet care experts, whose sole focus is to bring the next nutritional breakthrough to you and your pet.
By tailoring the levels of specific nutrients to meet the precise needs of different pets at every life stage, the PURINA® PRO PLAN® range delivers optimised nutrition, enabling owners to give their pets meaningful health benefits that help support long-term well-being and lifestyle.
THE POWER OF OPTI-NUTRITION
For us, you are the most important contributor to a pet’s well-being. That is why we are committed to sharing all our expertise in nutrition and pet care with you.
It is also why we work hard to understand the pet health concerns that matter most to you. By conducting extensive consumer research, we ensure our scientific studies are focused on those areas that make the biggest difference to the lives of pets and their owners.
We would love to hear from you, if you have any questions or feedback. Check out our dedicated customer service on our contact us page.
WHY WE ARE DIFFERENT
Science
Science is at the heart of everything we do
Improve nutrition
Breaking boundaries on our knowledge of nutrition
Vet recommended
Recommended by vets for our expertise and research
Balanced
Our precisely balanced nutrient levels for maximum nutritional benefit
Quality
We never compromise on ingredient quality or safety
Cooking technology
Maintaining high quality nutrients through our special cooking technology
Benefits
All of our R&D is focused on proven scientific benefits
Ingredients
We avoid unnecessary ingredients
90 YEARS OF PIONEERING NUTRITIONAL SCIENCE
1927
Purina introduces the world’s first complete dog food.
1927
Purina introduces the world’s first complete dog food.
1961
Purina becomes the first company to add taurine to dry cat food.
1961
Purina becomes the first company to add taurine to dry cat food.
1990
Purina launches a line of therapeutic pet foods.
1990
Purina launches a line of therapeutic pet foods.
1992
PURINA® PRO PLAN® launches the first diet to use high protein levels for lean body mass and weight loss.
1992
PURINA® PRO PLAN® launches the first diet to use high protein levels for lean body mass and weight loss.
1994
PURINA® PRO PLAN® introduces the first canine diet the use medium-chain triglycerides to help dogs with gastrointestinal disease.
1994
PURINA® PRO PLAN® introduces the first canine diet the use medium-chain triglycerides to help dogs with gastrointestinal disease.
1998
Purina develops the first-ever truly hypoallergenic diet for dogs.
1998
Purina develops the first-ever truly hypoallergenic diet for dogs.
2000
Purina innovates the first diet using high protein and low carbohydrates for diabetic cats.
2000
Purina innovates the first diet using high protein and low carbohydrates for diabetic cats.
2000
Purina becomes the first company to use fibre in cat food to help manage hairballs.
2000
Purina becomes the first company to use fibre in cat food to help manage hairballs.
2003
PURINA® PRO PLAN® becomes the first brand to introduce an indoor formula for cats.
2003
PURINA® PRO PLAN® becomes the first brand to introduce an indoor formula for cats.
2004
PURINA® PRO PLAN® becomes the first brand to apply molecular-level nutrition to the development of a therapeutic diet for dogs with arthritis.
2004
PURINA® PRO PLAN® becomes the first brand to apply molecular-level nutrition to the development of a therapeutic diet for dogs with arthritis.
2005
PURINA® PRO PLAN® pioneers the use of antibiotics from mother’s milk, to help support the immune system and help reinforce puppies’ natural protection.
2005
PURINA® PRO PLAN® pioneers the use of antibiotics from mother’s milk, to help support the immune system and help reinforce puppies’ natural protection.
2006
Purina introduces FORTIFLORA — the first probiotic in a therapeutic diet line proven to promote intestinal health and balance.
2006
Purina introduces FORTIFLORA — the first probiotic in a therapeutic diet line proven to promote intestinal health and balance.
2010
PURINA® PRO PLAN® develops the first and only cat food proven to extend a mature cat’s healthy life.
2010
PURINA® PRO PLAN® develops the first and only cat food proven to extend a mature cat’s healthy life.