- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
Features
- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
- Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion
- Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions
- Healthy natural defences with antioxidants to help support natural defences
- Complete pet food for adult dogs with sensitive skin, coat and digestion
BETA: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps manage reactions in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.
Ingredients
Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1Natural prebiotic
Nutrition & Analytical Constituents
Protein: 25.0%
Fat content: 14.0%
Crude ash: 6.0%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 2.7%
Nutritional additives
IU/kg:
Vit A: 19000
Vit D3: 1100
Vit E: 90
mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)
Antioxidants
Calories
380kcal per 100g
Daily feeding amounts for adult sensitive dogs (grams per day)
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
|---|---|---|
| 10 | 170 | 195 |
| 12 | 195 | 220 |
| 14 | 215 | 245 |
| 16 | 235 | 270 |
| 18 | 255 | 290 |
| 20 | 270 | 310 |
| 22 | 290 | 330 |
| 24 | 310 | 350 |
| 25 | 315 | 360 |
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
| 5-10 | 110-170 | 125-195 |
| 10-25 | 170-315 | 195-360 |
| 25-45 | 315-470 | 360-535 |
| 45-70 | 470-630 | 535-720 |
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.
Reviews
Day 1 of the new dry food & so far he appears to be enjoying it, he normally picks up the biscuits & spits them out which he did with his first bite then went straight back to the bowl & he completely cleared the bowl. Will see what he is like tomorrow after he has had to for it to go through his sensitive stomach. So far he appears to love them.
Day 1 of the new dry food & so far he appears to be enjoying it, he normally picks up the biscuits & spits them out which he did with his first bite then went straight back to the bowl & completely cleared the bowl. Will see what he is like tomorrow after he has had to for it to go through his sensitive stomach. So far he appears to love them. Read less
I bought this food 2 weeks ago for my labrador who usually eats any food without being fussy. However, for the first time in 7 years she refuses to eat it and she leaves it in the bowl. She has also regurgitated it twice. We've paid £24 thinking it is best we vary her diet and not go for the cheaper options.
So we tried this and was really excited as I have a bulldog it’s known they have skin issues at times, I started using this mixed on the first day with her normal food to prevent an upset tummy, after a couple days I gave her purely purina fry food. Firstly I can’t say it helped her skin as with only a 2kg bag we only made it a week with it so couldn’t say it helped her in that sense, she seemed to enjoy the flavour though and did eat all of her meals with no tummy upsets when using purina she did struggle with the bigger biscuits having an overbite they’d fall out her mouth a lot but bully’s are messy munchers lol Overall she did enjoy it and would definitely repurchase to see if it helps her skin as it certainly helped her tummy over a longer time frame :)