All our food is made with selected natural ingredients such as carrot, spinach, parsley, chicory and wholegrains.

With a natural prebiotic that is proven to help improve digestive health

BETA has no added artificial colours, flavours or preservatives, and never has!

Our food has been tailored to meet all the needs of your dog, whatever his size, age or health need.

We proudly make BETA out of our local Suffolk factory

Our dual kibbles are designed especially to encourage slower chewing

Purina Beta recipes, made with high quality chicken, turkey or salmon as the No. 1 ingredient, provide good sources of protein