We know that dogs are happiest and healthiest when they are
free to live a life unleashed, as real dogs should.
Free the Real Dog inside
We’re all about celebrating dogs being themselves and doing what they naturally love.
Because when they’re off the leash, they truly come alive.
Which one is yours?
Not all #realdogs are the same. Different breeds love to do different things – it’s only natural.
To help you Free the Real Dog Inside, we’ve created six inspiring examples of #realdogs and what gets their tails wagging.
TIPS & TRICKS FOR OWNERS
Let our Purina expert, Charlotte Wilde, share her years of dog training experience with these quick, fun tips and tricks for your #realdog.
MEET some of THE NEW FACES OF BETA
Last year we started a new annual competition to celebrate #realdogs everywhere.
With your photos, your films, and your stories on our packaging, website and social media.
WATCH OUR #REALDOGS IN ACTION
We know dogs are happiest and healthiest when they’re free to live a life unleashed, exploring the world and having fun! That’s when they come alive and can express their true doggy nature.
Rupert the Buddy
“Most of all he just loves people. If he’s around people, he’s happy. He loves children, loves playing. He comes to life when he gets off the lead!”
Hannah from Suffolk
Storm the Jester
“He’s a real game little fella. He loves to play and if I throw a ball he brings it straight back and wants me to throw it again and again and again.”
Elizabeth from Bristol
Lola the Foodie
“She sniffs everything, and she has to know where everything is. She explores the world by mouthing, tasting, and nosing at what she finds.”
Lindsey from London
Shadow the THRILLSEEKER
“He’s fearless, he’s so confident. He’s a real Thrillseeker. He’ll go for a splash in the pond, regardless of the temperature.”
Charlotte from Bristol
Tikka the Foodie
“She loves digging in my garden! I grow tomatoes. And she thinks nothing of picking one off and having a munch on it! Always got food on the mind!”
Cliff from Liverpool
Harry the Jester
“He loves playing. He lives for a game of fetch. Even with his own ball he’ll be kicking it himself and running around. He just loves to mess around.”
Annie from London
Jess the Chaser
“If she sees a squirrel that’s it – bang! – she’s off. But she never catches them, much to her annoyance. Cats, similar. She’ll chase all over the place.”
Paul from Essex
Eddie the Thrillseeker
“You can’t keep him out of the water, he loves jumping over trees and chasing things. If a window is left open, he’ll jump through it and chase me down the road!”